Nano Interactive launches INSIST, the first of its kind solution for Next Generation Intent Targeting

Nano Interactive launches INSIST, the first of its kind solution for Next Generation Intent Targeting

One of Europe’s leading search based targeting provider, Nano Interactive, launches Nano INSIST (Instant Search-intent Targeting), the next generation solution for intent targeting and the first offering of its kind in Europe. Advertisers have long seen the value in search as a key indicator of consumer intent. However, many solutions in the market still work […]

Experian research reveals new insights about UK habits when it comes to sharing information

Experian research reveals new insights about UK habits when it comes to sharing information

The UK population can be grouped into four distinct categories when it comes to their attitudes towards to sharing their data with organisations. Experian’s comprehensive new study has identified four distinct groups of people; ‘The Unaware’, ‘The Acceptor’, ‘The Cautious’ and ‘The Incognito’ – demonstrating that there are varying levels of trust and engagement with […]

New Ogury study shows UK fintech beginning to take market share

New Ogury study shows UK fintech beginning to take market share

Ogury, the mobile data platform, released its Mobile Banking Study 2017 – an analysis of over 1,265,000 mobile users active during July – September 2017 in the US, UK, Germany, France, Italy and Spain. The study reveals that UK fintechs are increasing their market share amongst mobile banking users, with 8.8% having downloaded at least […]

Ogury unveils new machine learning algorithm Lituus

Ogury unveils new machine learning algorithm Lituus

Ogury, the mobile data platform that provides the most comprehensive view of mobile user behaviour globally, is enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising campaigns, delivering audience targeting of unparalleled […]

42% of brand websites are still not GDPR compliant, according to new research from Ensighten

42% of brand websites are still not GDPR compliant, according to new research from Ensighten

Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant. These findings come from a new research report by Ensighten, a leader in omni-channel data services that helps some of the world’s biggest brands navigate regulatory complexity to […]

WARC highlights five key marketing challenges for the coming year

WARC highlights five key marketing challenges for the coming year

WARC, the global marketing intelligence service, has today released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year. At the heart of the report is a survey of more than 600 marketing and advertising professionals around the world to obtain their […]

Data driving the UK’s £5.8bn ‘Santa Economy’, according to Experian

Data driving the UK’s £5.8bn ‘Santa Economy’, according to Experian

Data services are powering the online retail boom, helping UK businesses get their share of the ‘Santa Economy’ and ensuring they deliver a seamless shopping experience for customers during Black Friday weekend. In 2016, during Black Friday and Cyber Monday alone, Experian received over 24 million requests for contact information to be validated by their […]

LiveRamp and Criteo team to enhance people-based marketing campaigns for omnichannel engagement

LiveRamp and Criteo team to enhance people-based marketing campaigns for omnichannel engagement

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, announced a collaboration between the two companies. Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and […]

Mindshare previews key trends for 2018

Mindshare previews key trends for 2018

Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the […]

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