Mindshare previews key trends for 2018

Mindshare previews key trends for 2018

Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the […]

Future Thinking restructures internal account teams as Adele Gritten appointed UK Managing Director

Future Thinking restructures internal account teams as Adele Gritten appointed UK Managing Director

Data driven intelligence consultancy Future Thinking has restructured and split its client teams, into commercial delivery and client servicing, as Adele Gritten, formerly Joint UK MD, takes over as UK Managing Director. The new team structures are part of a strategic plan aimed at developing talent, improving expertise and delivering effective client service, whilst moving […]

Me, Myself & I: The Individualisation Imperative Report – Consumers’ Call to Brands: Remember Me, Listen to Me, Let Me be in Control

Me, Myself & I: The Individualisation Imperative Report – Consumers’ Call to Brands: Remember Me, Listen to Me, Let Me be in Control

Cloud IQ, the effortless commerce platform, unveiled its latest research report, Me, Myself & I: The Individualisation Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalisation is not cutting it with consumers and as such how […]

Product range rather than convenience or price drives consumers in-store – IRI European Shopper Insights Report

Product range rather than convenience or price drives consumers in-store – IRI European Shopper Insights Report

Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases. This is according to a new Shopper Insights Report of 2,600 European consumers across seven countries conducted by IRI, the big data and technology expert for consumer […]

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s Pantene campaign in Indonesia

SILVER at MMA Smarties for Out There Media and MediaCom with ‘micro-targeting at scale’ for P&G’s Pantene campaign in Indonesia

Out There Media  and MediaCom  have been awarded a Silver at MMA – Mobile Marketing Association’s Smarties Awards in Indonesia for their P&G Indonesia’s Pantene campaign. Commenting on their win: Berlian Dewirani, P&G Indonesia’s Media Manager said “It is a pleasure to work with MediaCom and OTM who have true business and consumer understanding so that we are able to crack a new […]

Philips and Wunderman BA reuse mothers’ energy as a tribute on their day

Philips and Wunderman BA reuse mothers’ energy as a tribute on their day

Mother’s Day in Argentina is at the end of October. This campaign has recognised through technology, all the effort moms put in their daily lives. Philips and Wunderman BA reuse mothers’ energy as a tribute on their day.   Until today, we knew about electric, wind and thermic energy, to name a few. It´s time to add […]

Audi Unleashes Tactical, Data-Driven Roadside Campaign to Promote Intelligent and Intuitive Car Technology

Audi Unleashes Tactical, Data-Driven Roadside Campaign to Promote Intelligent and Intuitive Car Technology

The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital out of home campaign for Audi UK to enhance the brand’s agility in the digital space and increase awareness of the advanced intelligent technologies available in their latest models. The campaign runs across premium roadside screens on a nationwide scale […]

Video is fastest growing Ad Format

Video is fastest growing Ad Format

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report. In the first half of 2017, advertisers spent £699 million on video ads – a 46% […]

BETC and Bouygues take you on the real Tour de France

BETC and Bouygues take you on the real Tour de France

Have you always wondered what the French people really are like? Are they all elegant, slim and chic? Do they eat croissants for breakfast every day? Are French kids the most well-behaved in the world, do young people only listen to electro and do they all still smoke? Now, for the first time, thanks to […]

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