VIGA acquires software and solutions provider thinqonline

VIGA acquires software and solutions provider thinqonline

Data collection specialist, VIGA, part of the Next15 Group, announces the acquisition of thinqonline, the software and solutions provider, delivering best-in-breed technologies. Operating under the VIGA name, the business integration will mean expanded data collection and visualisation services for the enterprise, research and media industries. VIGA has offices across London and the US and has […]

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. Omni delivers a first-of-its kind, single view of the […]

The Telegraph, News UK and The Guardian News & Media join forces to create joint Advertising Platform

The Telegraph, News UK and The Guardian News & Media join forces to create joint Advertising Platform

Guardian News & Media, News UK and The Telegraph are announcing The Ozone Project – a jointly-owned audience platform. The Ozone Project, currently in Alpha, will offer advertisers and agencies direct and transparent access to an audience of more than 39.4m million unique users in brand safe, fraud free, premium environments across the UK’s most […]

News UK launches NewsIQ to tap into the power of preference, opinion and emotion

News UK launches NewsIQ to tap into the power of preference, opinion and emotion

News UK is launching a new data platform that will enable advertisers to reach audiences based on their emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 45%. NewsIQ UK will capture the preferences, opinions and emotions of News UK’s audiences and will allow brands to target campaigns based on […]

Quantcast launches widely available implementation of IAB Europe’s GDPR Transparency & Consent Framework

Quantcast launches widely available implementation of IAB Europe’s GDPR Transparency & Consent Framework

Quantcast, which owns and operates the world’s largest AI-driven audience insights platform for the open internet, announced the launch of Quantcast Choice. Available from May 15 for free, Quantcast Choice is the first widely available implementation of the IAB Europe’s Transparency and Consent Framework. The product has been in beta since February and is already […]

Future Thinking announce Myles Baker as Sales Manager, Analytics Platforms

Future Thinking announce Myles Baker as Sales Manager, Analytics Platforms

Data driven intelligence agency Future Thinking has appointed Myles Baker as Sales Manager, Analytics Platforms. Myles is responsible for sales of the Groups’ digital offering. His initial remit is to drive new sales opportunities for the company’s CX digital platforms, RecommendIT and TalkAboutIT, and to develop existing client relationships. He will also play a key […]

JWT Intelligence: More than two thirds of American and Chinese millennials say they hardly use cash any more

JWT Intelligence: More than two thirds of American and Chinese millennials say they hardly use cash any more

The vast majority of 18-34-year-olds in the United States and China are moving away from cash, according to a new report from The Innovation Group at J. Walter Thompson Intelligence. The Future of Money report sheds light on the disruptive global changes ahead in payments, currency and banking. Advances in these fields led by Chinese […]

More than half of retailers not ready for GDPR, according to Ecrebo

More than half of retailers not ready for GDPR, according to Ecrebo

According to the latest research commissioned by Ecrebo, the point of sale marketing specialist, 57% of retailers say they aren’t ready for GDPR, while 41% are ready for the compliance deadline. With personalisation playing such a key role in retail — 89% of retailers say they use data to personalise the customer experience — the […]

TabMo and adsquare combine mobile ad creative automation with real-time campaign ROI measurement

TabMo and adsquare combine mobile ad creative automation with real-time campaign ROI measurement

 TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign. The unique feature has been built to meet the needs of TabMo’s retail brand clients […]

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