Imagination works with the University of Cambridge, Lume brings scientific data to life

Imagination works with the University of Cambridge, Lume brings scientific data to life

 Independent global creative agency Imagination announces Lume; in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualise, discover, explore and share their data. Lume leverages the power of immersion and data analytics to make highly complex data intuitive to understand, […]

Future Thinking appoints Jim Stevenson as Group CEO

Future Thinking appoints Jim Stevenson as Group CEO

Data driven intelligence company Future Thinking has appointed Jim Stevenson as Group CEO. Stevenson has a proven track record with over 20 years’ experience in growing businesses through strategic realignment and transformation for the digital economy. Prior to joining Future Thinking, Stevenson was CEO and founder of The Bletchley Group, which provides consultancy on agile […]

Momentum launches MomentumBi, a new business intelligence platform

Momentum launches MomentumBi, a new business intelligence platform

Momentum Worldwide, the world’s leading global experiential advertising agency, has launched MomentumBi. A first-of-its-kind business intelligence platform that leverages artificial intelligence to ingest structured and unstructured data to provide real-time insights that inform, enhance and measure experiential advertising. As a cloud-based, cognitive platform with AI capabilities, MomentumBi correlates Momentum’s proprietary experiential data with sales, media, […]

New online platform recommends travel hotspots, curated by social media post

New online platform recommends travel hotspots, curated by social media post

Virgin Holidays launches the Trending Travel Guide – a digital platform that updates daily to give real-time holiday recommendations. By analysing an astonishing 25 million social media interactions, the data-driven guide brings the most popular bars, restaurants and attractions to the top of its online hotlist. As the popularity of guidebooks wanes and social media […]

STACK raids Merkle to bolster data offering with two senior hires

STACK raids Merkle to bolster data offering with two senior hires

Customer engagement agency STACK has announced the appointment of Merkle’s Andy O’Brien and Ian Skinner to expand its management team. O’Brien will join as Head of Data Planning and Skinner will become Head of Data Science. Both will work across strategic clients and report to Chief Data Officer Mark King, who joined in March as […]

AudienceProject launches first individually-based addressable TV measurement

AudienceProject launches first individually-based addressable TV measurement

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data. The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well […]

Alchemetrics and Transcend360 team to make ‘Privacy by Design’ a new reality for brands

Alchemetrics and Transcend360 team to make ‘Privacy by Design’ a new reality for brands

Alchemetrics has joined forces with cloud-based, customer solutions technology specialist, Transcend360 to create a new approach to privacy in the post GDPR environment. The concept of Privacy by Design, which gives customers greater control of their preferences, underpins the design of the platform, Preference360. The platform enables brands to provide customers with an intuitive and easy […]

Oath unifies ad tech under new brand, adds advanced features to drive growth for advertisers and publishers

Oath unifies ad tech under new brand, adds advanced features to drive growth for advertisers and publishers

Oath, a Verizon subsidiary, introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a unified set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s […]

1 2 3 7