Wunderman UK launches Elements of Experience

Wunderman UK launches Elements of Experience

Leading digital agency Wunderman UK, part of the WPP network, has launched Elements of Experience – a new platform that harnesses data and insights to explore and benchmark the world’s best customer experiences across every sector. Elements of Experience is a searchable database of customer experiences, giving marketers access to a comprehensive cross-section of the […]

Blis’ Harry Dewhirst on what agencies and brands need to do to maximise their mobile strategy

Blis’ Harry Dewhirst on what agencies and brands need to do to maximise their mobile strategy

Location intelligence company, Blis has been on a roll over the last year, with some innovative projects and movements in the digital marketing space. During the Cannes Lions Festival, we sat down with their President, Harry Dewhirst, who told us about what Blis have been up to this past year and where they plan to go […]

Ebiquity joins Facebook’s Marketing Mix Modelling Program

Ebiquity joins Facebook’s Marketing Mix Modelling Program

Ebiquity, an independent marketing analytics specialists, has joined the Facebook Marketing Mix Modelling (MMM) Program. They will be able to leverage Facebook data on behalf of its clients for measuring the impact of Facebook, Instagram and Audience Network for their MMM engagements. Transparent, accurate and consistent data are the fundamental building blocks of marketing mix […]

‘There is a huge knowledge and opportunity gap around AI,’ says LoopMe’s Stephen Upstone

‘There is a huge knowledge and opportunity gap around AI,’ says LoopMe’s Stephen Upstone

LoopMe is the largest mobile video platform, supporting all video and full-screen formats and reaching over 2 billion devices worldwide. We had a chance to catch up with their CEO, Stephen Upstone during the Cannes Lions Festival, who revealed to us the company’s foray into Artificial Intelligence and discussed the impact the technology will have on the […]

Marriott International Wins Two Creative Data Cannes Lions

Marriott International Wins Two Creative Data Cannes Lions

M Live, Marriott International’s global marketing real-time command center, was awarded Gold and Silver Creative Data Lions at the Cannes International Festival of Creativity in the categories of Social Data and Use of Real-time Data, respectively. M Live launched in 2015 at Marriott’s Worldwide Headquarters and has since expanded to four locations around the globe. […]

Publicis Groupe and Alibaba announce China Uni marketing partnership

Publicis Groupe and Alibaba announce China Uni marketing partnership

Reinforcing the organization’s commitment to leadership in digital, data and technology, Publicis Groupe launched a partnership with Alibaba bringing benefit to the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework is a complete product portfolio powered by data that enables brands to have control of brand building across the Alibaba ecosystem in […]

Karmarama announces data joint venture with Ignition

Karmarama announces data joint venture with Ignition

Karmarama announced that it has signed a joint venture with Ignition, the data business led by the former founders of, PHD, Fuel, Spectrum Analytics and the former Head of Ogilvy Data Strategy and Consultancy. The joint venture will expand upon Karmarama’s existing data services and drive the agency’s ambition of always delivering data-driven creative solutions. […]

adidas & Hyper Island Announce Fellowship for Future Data Talents

adidas & Hyper Island Announce Fellowship for Future Data Talents

Global sports good industry player adidas has announced “The adidas Fellowship for Future Data Talents”, a scholarship fund for international students. The scholarship is developed in partnership with digital learning institute Hyper Island, and established to support and nurture tomorrow’s talent within data driven strategy and marketing. For the last years, data has been part […]

Unilever appoints Havas EHS to develop global consumer data strategy

Unilever has announced the appointment of Havas EHS to lead the development of a global consumer data strategy and roadmap that will enable its brands to harness the power of consumer data, including social graph data, to improve their ability to engage with the right audience at the right time. Babs Rangaiah, Unilever VP Global […]