Starting the new year with new talent, Wunderman Thompson welcomes Steve Richards as UK Data Partner. Steve joins from Dentsu Data Labs, where he held the role of Managing Director of Data, Consultancy and Solutions, overseeing a team of 30 across Carat, Vizeum, iProspect and DentsuX. Responsible for supporting UK and global clients with data […]
Today the ‘Google Earth for investors’ launched, the first public platform that shows the global impact of investments.
The way that people invest money has a big impact on how the world evolves. So far, making financial profit has been the key incentive for the majority of investors. But with the increasing urgency of global societal and environmental issues, long-term investments require a completely new perspective, one that helps maintain the world through […]
MSQ, one of the UK’s fastest-growing marketing groups, has boosted its data credentials with the appointment of Robert Goodwin as the group’s first Chief Data Officer. Goodwin joins MSQ from Wunderman Thompson, where he was heading up Data Strategy. In the newly created role, he will be responsible for putting data at the heart of […]
· Data has become a political force as China and the United States battle over apps and info · Personal data use is emotionally driven; 55% of consumers feel disoriented and 48% feel violated when notified of a security issue with their details · 71% of consumers believe that they should have control over the security and privacy of their own personal information. · Data storage is now a fast-growing eco problem
Wunderman Thompson Intelligence’s latest report explores how, in response to rising consumer discomfort with the way personal information is tracked and traded online, a new data ecosystem is emerging; including a new value exchange for consumers, a fresh set of rules for brands and a repositioning of the digital identity as equal to the physical body. There’s a growing ethical problem plaguing consumers, […]
Real-time footfall uplift data tied directly to advertising activity informs marketing spend to maximise influence on customer behaviour Self-serve model increases transparency and control for advertisers
Mobile-first advertising company TabMo has launched In-Store Impact, the latest version of its advanced footfall tracking technology, to help brands and retailers influence and track store visits and optimise marketing spend. It is the first solution of its kind to be available on a self-serve basis for clients that want to manage their own campaigns.In-Store Impact builds […]
In this newly created role, Mehta will scale SocialCode’s performance and analytics teams
SocialCode, the leader in digital media marketing solutions, today announced the appointment of Drew Mehta as Vice President, Performance and Analytics. In this newly created role, Mehta is charged with scaling SocialCode’s Performance and Analytics team to drive better reporting, insights and analytical decision-making for SocialCode’s roster of clients. Reporting to Drew Kraemer, President of […]
London-based growth hacking agency, GrowthMinds has hired Mindshare senior manager Chris Peters into its newly created role of Director of Client Growth. This hire comes as GrowthMinds are rapidly scaling in their support of startups in the UK. At Mindshare, Chris led accounts for B P, Three and scaleups like Dollar Shave Club and Birchbox. […]
● The video will launch across Google platforms on Monday 9th December ● This short cinematic video explores how Zlto is using the Web to help young people find work
South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job oppounities due to a lack of nancial resources and necessary work experience. Allan van der Muelen, the co-founder of start-up Zlto, is changing this. Zlto is a web-based digital rewards plaorm that incentivizes young people to gain work […]
New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage
Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data. The survey, which included input from 500 marketing directors in the […]
From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.
This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm cows are […]