Real-time footfall uplift data tied directly to advertising activity informs marketing spend to maximise influence on customer behaviour
Self-serve model increases transparency and control for advertisers
Mobile-first advertising company TabMo has launched In-Store Impact, the latest version of its advanced footfall tracking technology, to help brands and retailers influence and track store visits and optimise marketing spend. It is the first solution of its kind to be available on a self-serve basis for clients that want to manage their own campaigns.In-Store Impact builds […]
In this newly created role, Mehta will scale SocialCode’s performance and analytics teams
SocialCode, the leader in digital media marketing solutions, today announced the appointment of Drew Mehta as Vice President, Performance and Analytics. In this newly created role, Mehta is charged with scaling SocialCode’s Performance and Analytics team to drive better reporting, insights and analytical decision-making for SocialCode’s roster of clients. Reporting to Drew Kraemer, President of […]
London-based growth hacking agency, GrowthMinds has hired Mindshare senior manager Chris Peters into its newly created role of Director of Client Growth. This hire comes as GrowthMinds are rapidly scaling in their support of startups in the UK. At Mindshare, Chris led accounts for B P, Three and scaleups like Dollar Shave Club and Birchbox. […]
● The video will launch across Google platforms on Monday 9th December
● This short cinematic video explores how Zlto is using the Web to help young people find work
South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job oppounities due to a lack of nancial resources and necessary work experience. Allan van der Muelen, the co-founder of start-up Zlto, is changing this. Zlto is a web-based digital rewards plaorm that incentivizes young people to gain work […]
New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage
Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data. The survey, which included input from 500 marketing directors in the […]
From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.
This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm cows are […]
Yorkshire-based digital agency Dark Cherry Creative has entered into a partnership with UK marketing automation platform Force24, as the young business gears up for growth in 2020. Only 18 months into the company’s existence, Dark Cherry Creative has delivered more than 43 marketing, design and web development projects, for clients large and small. But with […]
Jellyfish, a digital partner to some of the world’s leading brands, is continuing its global expansion following investment from French group Fimalac, which is owned by Marc Ladreit de Lacharrière. The deal will see data-driven specialist Tradelab (part of Fimalac Group), a leading programmatic buyer in Europe and a web analytics and optimisation expert, integrated into […]
From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic colour? That’s the idea behind […]
The average American reads about four books a year, which is quite a small number – and one that’s even smaller in Brazil. But, as the literary market gets back on its feet (according to Nielsen Bookscan, sales in 2018 grew about 5% over the previous year), the new bookshelf stars are not the great […]
