Levi’s and AKQA launch 501 Day

Levi’s and AKQA launch 501 Day

 LEVI’S® 501® Day celebrated the anniversary of the original blue jean – which came to be 145 years ago, on May 20th, 1873. For 2018’s 501 Day, Levi’s celebrated the stories of people who make the 501 their own, showing that we are all collaborators with the brand. The month of May has been a social celebration […]

Levi’s targets East London with #MakeOurMark outdoor campaign

Levi’s targets East London with #MakeOurMark outdoor campaign

Levi’s has launched an out-of-home (OOH) campaign in East London as part of its #MakeOurMark project. The #MakeOurMark activity spans outdoor, social media and interactive events. It has aimed to encourage up-and-coming creative talent from across the UK to contribute words, images and videos through Twitter, using the hashtags #MakeOurMark and #Moves. The latest effort […]

Levi’s Marketing Campaign Turns Vintage Tech Into Social Media Tools

Levi’s Marketing Campaign Turns Vintage Tech Into Social Media Tools

As part of its Fall campaign, Levi’s has collaborated with agency AKQA, Stephen Hadinger, Matthew Epler and Mark Kleback, to turn vintage technology into modern devices that connect to social media. Called ‘#MakeOurMark’, these “old-school” devices were modified to serve as a “bridge between past and present”—for example, an old 1939 Bolex Movie Camera has […]