Toyota Reveals Second Big Game Ad With Three Celebrity Teasers
Toyota Reveals Second Big Game Ad With Three Celebrity Teasers
Cleveland Browns’ Baker Mayfield stars in Progressive’s new campaign by Arnold Worldwide
Leading insurance provider Progressive, and Arnold Worldwide have unveiled a new campaign featuring record-setting Cleveland Browns quarterback Baker Mayfield, for a new interpretation of an athlete-brand partnership. As part of the holistic marketing partnership, Mayfield and his new wife, Emily Wilkinson, will become the newest members of Progressive’s acclaimed “network” of marketing campaigns and characters […]
Reebok and JJ Watt launch ‘Made of Many’ campaign via Iris
Reebok and NFL star JJ Watt are embracing negativity and set-backs in this new campaign, to celebrate the third iteration of the JJ Watt Reebok sneaker. In this 60” spot, we see JJ Watt faced with the many set-backs he has endured over his career – from the uproar from Texan fans when he was […]
Mitchell & Ness signs new partnership with the NFL
Mitchell & Ness announced it has signed a new international partnership with the National Football League (NFL). The deal starts from the 2018 season and is in addition to the brands existing license agreements with The National Basketball Association (NBA) and MLS (Major League Soccer). The NFL license agreement runs for two years across Europe and […]
Wasserman brings the NFL to life with a Piccadilly Circus takeover
Wasserman, the global partnerships and activation agency, is helping The National Football League (NFL) take over one of London’s most iconic locations this Saturday (September 8), as it celebrates the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. The free event will see Piccadilly closed to traffic as it becomes a hub of […]
Nike Takes a Knee with Colin Kaepernick for 30th Anniversary Just Do It Campaign
“Believe in something. Even if it means sacrificing everything.” Nike is backing former NFL quarterback Colin Kaepernick, the American footballer who famously began ‘taking a knee’ during the US anthem in order to protest police violence against African Americans and racial injustice. On September 3, Kaepernick tweeted out a monochrome image of himself bearing […]
Marriott Rewards kick-off 3,000,000 points giveaway in the lead up to Super Bowl LII
In a world where loyalty programmes are often transactional and perfunctory in nature, ignis were briefed to support the Marriott Rewards programme and communicate its unique ‘Moments’ offering. ignis were tasked with demonstrating that the Marriott Rewards loyalty programme offers much more in addition to hotel stays. Members are given the opportunity to put their […]
Rap Legend Scarface and Former NFL Player Arian Foster Face Off in Callaway’s ‘Golf Lives’ Series
Callaway Golf presents the epic finale to VICE Media produced series Golf Lives, which brings together two Houston locals, friends, and bona fide legends on the golf course in a tête-à-tête. Rap icon Scarface and former NFL star Arian Foster built their careers in the studio and on the field, polar opposite worlds indeed, but find […]
London based How Now Creative goes global for NFL GAMEPASS
Shoreditch based creative production agency, How Now Creative have crafted a fresh approach to pitching NFL GAMEPASS to the world. The campaign comprises of TV, VOD and social. One 30-second commercial is complimented by four six-second product benefit ads. The creative takes a more light-hearted sidestep from previous executions by adopting an inside touch to […]
Heinz Yellow Mustard rolls out NFL UK Playbook through Media Bounty
Heinz Yellow Mustard is marking its partnership as the new Official Mustard sponsor of the NFL in the UK with an integrated campaign created by creative social agency Media Bounty. Heinz’s partnership with NFL UK is brought to life through the Ultimate Playbook, a series of creative assets designed for social, print and outdoor channels, […]