Marketing Leaders Must Stay Alert of These Trends That Are Shaping Consumer Culture in 2020
Too late to shop green, rise of the rewatch, morphing money and algorithm hacking are the top consumer trends that will have the largest impact on marketing leaders and their organizations in 2020, according to Gartner’s Consumer Top Trends, 2020. “In 2020, we will see an overarching theme of consumers reconsidering consumerism — the constant acquiring […]
Effectiveness Agency System1 has released its annual Christmas Ad Top 10, from the industry’s most comprehensive testing program. The company tested over 70 different campaigns over the last month to find out which brand – big or small – made the most effective Christmas ad of 2019. System1’s benchmarking tool Ad Ratings predicts long- and […]
Starcom’s report ‘Brexit: Let’s Get Ready’ explores how different sectors have been affected by Brexit
With the uncertainty around Brexit still ongoing, Starcom has written a report with insights from The Telegraph, The Guardian and Twitter, looking at various industry sectors and investigating how Brexit has and will affect businesses. The report, ‘Brexit: Let’s Get Ready’, draws on some of the brightest minds in media, award winning journalists and the […]
Fjord Trends 2020 highlights seven emerging trends expected to shape the business of experience
Following an unprecedented streak of fast-paced growth and profitability, businesses are beginning to feel the need for deep soul searching. As a new decade approaches, they must look inwards for a total re-examination of their purpose and place in the world, says a new report by Accenture (NYSE: ACN). Now in its 13th year, Fjord Trends 2020 takes its annual […]
Data from over 120 large enterprises and 287,000 employees has revealed rising corporate investment in employee wellbeing in response to growing workplace stress among younger employees
UK investment in employee rewards schemes is soaring, with UK firms doubling their average spend on employee rewards over the past three years
Spending on travel incentives has soared by 22% and 56% of UK business travel now includes nature-based activities such as gorilla treks
Top 5 corporate Christmas getaways now include white turf horse racing and husky sledging
A new report by workforce performance giant CR Worldwide(CR), drawing on data from 287,000 employees at over 120 large enterprises, has revealed that rising workplace stress among younger workers has seen UK business investment in ‘nature breaks’ doubling in 12 months with over half of UK business trips now including nature or activity elements from shark diving to […]
New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage
Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data. The survey, which included input from 500 marketing directors in the […]
Despite mainstream concerns around privacy and data protection mounting in the public consciousness, many are willing to share their most intimate data with private companies if the return is deemed a fair value exchange. Almost two thirds (61%) said they’d share health data from a highly personal health device. Meanwhile, a third of consumers would […]
Research commissioned by Digitas UK found that 6 out of 10 of UK consumers believe brands are not taking advantage of the digital opportunity to make meaningful connections, despite the number of channels and technology available to them
Digitas UK is launching Experience Consulting, a service for brands that reflects the agency’s connected experience proposition and its distinct and creative approach to transformation. The need for brands to rethink how they create and deliver customer experiences is clear: research commissioned by Digitas UK across the UK, found 78% of UK consumers believe technology […]
Liberty Games has analysed the average salaries of 50 of the most common jobs in the creative industry in the UK - but how does your pay compare?
From video games designers to drama teachers, there are a variety of jobs within the creative sector that require a range of different skills and talents. But which creative jobs pay the most? Liberty Games have analysed the average salaries of 50 of the most common jobs in the creative industry. You can view the full creative […]
‘HOLIDAYS ARE COMING’ IS THE NATION’S FAVOURITE TV AD OF ALL TIME
- Christmas ads are the winners overall-
While the anticipation builds for this year’s John Lewis Christmas ad, a recent consumer poll of TV ads voted Coca-Cola’s ‘Holidays are Coming’ as number one. But the retailer didn’t lose out completely with three of its ads featuring in the top 20. The findings are part of a wider study on the future of […]
