Movie Posters That Double As WiFi Hotspots

To help bring the “world’s oldest” and possibly the “least popular” ad medium—the poster—into the digital age, South Korean film distributor CJ Entertainment teamed up with ad agency Cheil to create movie posters that doubled as WiFi hotspots. Called ‘WiFi Posters’, the campaign involved installing WiFi devices into existing movie billboards—allowing users within range to […]

Sporting Connect Launches Mobile App

Sporting Connect Launches Mobile App

Sporting Connect is celebrating reaching the 1000 members-mark with the release of its brand new mobile app for iPhone and Android devices. The App is completely free and is the beginning of a whole new mobile era for the online football community, which aims to connect all aspects of the game including coaches, players, referees, […]

Marketo Delivers Industry’s First Integrated Social Marketing Application

Marketo Delivers Industry’s First Integrated Social Marketing Application

Marketo, the provider of a leading cloud-based marketing software platform, today announced the availability of its new social marketing application, featuring the industry’s tightest integration between social, email, mobile, and web channels. Built upon Marketo’s comprehensive marketing platform and unified customer database, this new application for the first time transforms social marketing from being an […]

Finally An App That Tells You What To Tip!

Finally An App That Tells You What To Tip!

Finding objective information about the restaurants that consumers are contemplating visiting is often difficult to find. By already calculating more than $400,000 worth of weekly dining transactions, iOS app What Should I Tip? is working to change that. With version 2.0 of the app, Wavelength Media’s free tip calculator app is aiming to provide users […]

Heineken Enhances ULTRA MUSIC FESTIVAL with State-of-the-Art Installation

Heineken Enhances ULTRA MUSIC FESTIVAL with State-of-the-Art Installation

Heineken, the official beer sponsor of ULTRA MUSIC FESTIVAL, happening March 15-17 and March 22-24, 2013 at Bayfront Park in Miami, is transforming the beer line into the ultimate festival experience with its latest activation. Making its debut at the 15th anniversary of the famous event, the Heineken House delivers a world of electronic dance […]

UTEC: The Water Generator Billboard

One of the best ways to gain attention and credibility is to back up your words with actions. Peru’s University of Engineering and Technology wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in […]

The FAB Awards Name Daniel Bonner As Jury President

The FAB Awards Name Daniel Bonner As Jury President

Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Dan’s calibre to Chair the Jury. Dan as a Creative and Dan as […]

It’s FAB season again!

It’s FAB season again!

The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]

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