With only a few weeks to go until Mad Friday (21st December), the busiest night of the year for festive celebrations, Barclaycard’s new ‘Food for Thought’ study reveals that a restaurant’s social media presence is now more important than ever for drawing in diners at Christmas. The company, which processes nearly half of the nation’s credit and […]
Mindshare launched its 5th annual Mindshare Trends Report, which identifies the most pertinent trends for brands in 2019 across tech, culture and media. The report also uncovered the overarching theme of a public searching for control and information, against a backdrop of economic and political uncertainty in the UK market. The report draws on extensive consumer research, […]
Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]
Visa became the first-ever sponsor of UEFA Women’s Football in a landmark multi-year partnership running until 2025. The global payments technology company will support UEFA Women’s Football at all levels, from the grassroots game to the UEFA Women’s Champions League, following the unbundling by UEFA of sponsorship rights from the men’s game. Visa will become […]
Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital, the leading technology and services provider to the global audio industry. The new partnership will significantly improve advertising efficiency and will bring more value for both […]
Peloton, the global technology company reinventing fitness by bringing live and on-demand boutique-style studio classes to the convenience and comfort of your own home, has appointed Blacklist Creative as its Production Studio consultants, assisting with the set-up, staffing and operation of Peloton’s broadcast production studio in London. The multibillion-dollar technology company sought the expertise of […]
GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts and slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. (Recent US dollar appreciation versus just about every […]
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]
Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency, Great State. In total over 1000 UK consumers were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands. The research was commissioned to uncover how the UK’s […]
Creative agency Boys+Girls announced its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite […]