Volvo and AKQA Launch Facebook App That Allows You to Configure Your Ideal Car

Volvo and AKQA Launch Facebook App That Allows You to Configure Your Ideal Car

Volvo Cars and AKQA have launched the first Facebook in-app car configurator built at scale, using the Facebook Canvas API. The project came to life after AKQA worked with Facebook on the proposition and feasibility study of the technology, before pitching the idea to Volvo Car USA. Potential buyers and Volvo fans can use the configurator to create […]

Volvo UK and Valenstein & Fatt win Channel 4’s £1 million Diversity in Advertising Award

Volvo UK and Valenstein & Fatt win Channel 4’s £1 million Diversity in Advertising Award

Channel 4 announced that Volvo UK and Valenstein & Fatt (Grey London) have won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand was one of seven finalists – BT and AMV BBDO; Ford and GTB; Panasonic and Brave; Bose and Valenstein & Fatt; […]

Look Back at the Most Contagious 2015

Look Back at the Most Contagious 2015

Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious Communications. It celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising. On 9th December, we at MarComm News managed to nab a […]

Volvo unveils exclusive interactive cinema ad campaign to promote the XC90

Volvo unveils exclusive interactive cinema ad campaign to promote the XC90

Volvo has created a 90-second video that’s exclusively playing in movie theatres and allows viewers to collectively interact with the ad through their body motions. Created in partnership with technology company Audience Entertainment, the ad is currently airing in 100 Screenvision theaters and promotes Volvo’s new XC90 model. The move is the car brand’s latest […]

Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head

Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head

Swedish car-maker Volvo’s latest ad flips the archetypal car commercial on its head with its car-free approach. Created by Grey London, the tranquil 50-second spot features scenic images of forests, rustling leaves and falling snow, making it resemble a nature documentary instead of a hi-octane car commercial. Titled ‘Swedish Air’, it was made to promote […]

Jean-Claude Van Damme does the splits between two Volvo Trucks in latest ad for ‘Stunt’ campaign

Jean-Claude Van Damme does the splits between two Volvo Trucks in latest ad for ‘Stunt’ campaign

Jean-Claude Van Damme has starred in Volvo’s latest ad for its ‘Stunt’ campaign, performing the splits in between two moving FM trucks. Titled ‘The Epic Split’, the ad follows on from other viral hits from the campaign, which has this year seen a Volvo truck out manoeuvre bulls through a Spanish town, Claes Nilsson (president […]

Volvo releases latest live test, ‘The Chase’

Volvo releases latest live test, ‘The Chase’

http://www.youtube.com/watch?v=_BRoU1hw-CU Volvo‘s latest ‘live test’ video premiered on YouTube, with a Volvo FL Distribution truck thrown into the deep end of a Spanish bull run. Created with Swedish agency, Forsman Bodenfors, ‘The Chase’ was also worked on in post-production by The Mill. Set in Ciudad Rodrigo, where Spain’s infamous ‘encierro’ is said to have started […]

Volvo President Performs Daring Stunt For New Ad

Volvo President Performs Daring Stunt For New Ad

Picture Volvo’s president Claes Nilsson in a cute yellow construction hat, and strange whirring sounds in the background. The camera pans out and there he is, perched on a Volvo truck that has been suspended 20-meters above the water at a port in Gothenburg. If heights make you uncomfortable, Nilsson promises that “You don’t need […]