Titled ‘The Epic Split’, the ad follows on from other viral hits from the campaign, which has this year seen a Volvo truck out manoeuvre bulls through a Spanish town, Claes Nilsson (president of Volvo trucks) suspended from a crane and a hamster drive a 15 tonne vehicle.
“Compared with the previous Volvo Trucks’ films, which have a documentary style, we wanted to make something more poetic,” says Andreas Nilsson, the director behind ‘The Epic Split’. “The film is very clean and simple – there isn’t a lot of information and we just let the stunt illustrate what the trucks can do. It’s like a slow-moving, carefully choreographed modern dance.”
Standing between two moving Volvo FM trucks with a foot on each side mirror, Van Damme calmly holds his position for the entire length of the drive.
The film aims to demonstrate the stability and precision of Volvo Dynamic Steering.