Air Canada unveils #CoolNotCold Campaign

Air Canada is launching its #CoolNotCold campaign to inspire travel from London to ‘cool not cold’ destinations in the Americas this winter.

The integrated marketing campaign spans out-of-home, high impact display, press inserts and most excitingly, a pop-up Poutinerie in London’s Shoreditch from 3^rd – 11^th November.

Giving guests a taste of 10 destinations they can fly to with the airline, Air Canada’s Poutinerie offers worldly twists on the iconic Canadian dish Poutine and proudly supports the Great Ormond Street Hospital Children’s Charity. The 10 dishes include Miami’s South Beach Pollo made up of corn-dusted fries, white cheese, pulled chicken and avocado and Halifax Downstream Poutine combining chips, Canadian lobster, cheese curds and shellfish gravy.

In addition to enjoying the delicious Poutine, guests can virtually take off on an Air Canada flight through a virtual reality on-board experience at the Poutinerie and enter an Instagram and Twitter competition to win Air Canada flights. Two Economy Class return flights are on offer every day to any destination Air Canada flies to within its network of over 200 #CoolNotCold destinations on six continents. All guests need to do is post a picture of their Poutine from the pop-up on Instagram or Twitter with the hashtag #CoolNotCold, tagging @aircanada.

“The #CoolNotCold campaign is part of Air Canada’s new push to challenge what UK travellers think about the Americas in winter” said Andrew Edmonds, Air Canada Manager Business Travel Sales – UK. “We want to encourage everyone to explore what these fantastic destinations have to offer all year round.”

The integrated marketing campaign went live with digital out-of-home in and around London on digital six sheets and large formats, followed by print adverts. Consumers will see digital lightboxes and banners from early November.

Air Canada offers more daily flights from the UK to Canada than any other airline, with up to 62 flights per week to seven major Canadian cities (Toronto, Montréal, Ottawa, Halifax, St. John’s, Vancouver and Calgary) scheduled from London Heathrow this winter. Go to aircanada.com for more details.

Source: Air Canada

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