Quorn appoints Communicator as creative lead as it looks to build new positioning

Quorn has appointed creative agency Communicator as strategic and creative partner as it looks to broaden the appeal of its meat-substitute products.

The agency, which was appointed following a non-competitive pitch, will now work with Quorn to attract more health conscious consumers looking to reduce the amount of meat in their diet.

The appointment comes after Quorn this year scrapped the sporty tone of its Mo Farah ads, which it claimed had labelled it a “food for the few,” in favour of flouting the taste of its products.

Peter Harrison, Quorn marketing director said of Communicator’s appointment: “Their solution demonstrated a level of understanding that we’re looking for in a strategic creative lead. We’re looking forward to working together to create a full new creative positioning to activate through the line.”

Quorn originally approached the agency with a sampling brief but was impressed by its solutions.

  Advertising, Agency News, Communicator, Food & Drink, New Business, Quorn, UK