Carrefour – Lumberjack

CARREFOUR – LUMBERJACK from peter dietrich on Vimeo.

Christmas is about magic and larger-than-life stories. 

In this case a weird story serves as a white lie on christmas eve. We meet a  lumberjack who lives in the misty mountains. Alone  with nature he grows his own kind of trees. In his tree nursery the trees are all slanted. Even his small hut  is full of objects and furniture which is bent in the same way. 

Nevertheless his son hesitates to buy into the story his dad came up with. It rather seems to be nice white lie to excuse his failure. 

Agency: Publicis 

Client: Carrefour

Director: Peter Dietrich

  Carrefour, Creative, Lumberjack, Peter Dietrich, Publicis