Audi set out to demonstrate the legendary road hugging capabilities of the A4 through an interactive and socially enabled installation.
Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft x 7ft racing track using an iPad to control the car.
The iPad app was paired with an in-car camera which gave the driver the perspective from the right inside the drivers seat, a first for this kind of installation.
The experiment is proving to be a great way to get people to experience the Audi in a truly interactive way and fits nicely with their push to be an innovative brand.
Audi Quattro: Interactive Installation added by newsroom on
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