LIFEHACKS TO LIVE LONGER… MAYBE

New campaign KesselsKramer for exhibition Living Looonger in De Studio of NEMO Science Museum shows how far we go to become very old.

Breaking news: we’re all going to die! Fortunately, there are a few simple tricks you can apply to live a few years longer! Maybe. For Living Looonger, the new exhibition at De Studio, NEMO Science Museum shares some ‘life hacks’ you can try to extend your life, in a campaign by KesselsKramer.

Being happy, avoiding risks, cuddling, getting enough sleep. If you did that every day, you might get very old. The “life hacks” are one part of the exhibition that deals with getting older, staying young and being mortal. The life hacks show what people themselves can do to grow old healthily.

“If you go searching for things you can do to grow old long and healthy, you come across an endless list of strategies you can try. Some more outlandish than others. The absurdity of that thought is central to this campaign.” says Maartje Slijpen, creative director at KesselsKramer.

Close-ups and instructional illustrations

To emphasize this absurdity in form, KesselsKramer is collaborating with artist Lisa Schamlé. Schamlé has a background in performance and creates mostly autonomous work. She specializes in over-the-top intense photography, which can portray exactly the feeling of the campaign: that the models will go very far to live longer. For the remaining 25 life hacks, Italian illustrator Francesca Albergo created the instructional illustrations in her signature style, showing step-by-step how to apply the life hacks to your life.

Scientifically based

The life hacks are shared in a poster campaign, online shorts, a radio commercial and illustrations. “The life hacks in the exhibition are based on scientific research,” explains NEMO‘s Claire van Haren. “But some life hacks are better researched than others, and some life hacks are meant more as a joke. The life hacks are mainly there to make you think about what you might want or be able to do to live a longer healthy life.”

Credits:

Client: NEMO Science Museum

Agency: KesselsKramer

Photography: Lisa Schamlé

Illustrations: Francesca Albergo 

Source: KesselsKramer

  Advertising, Campaign, De Studio, KesselsKramer, Marketing, NEMO Science Museum