Ex Gleam CEO Dominic Smales launches GloMotion studios

Dominic Smales and Simon Goodman launch world first audience led entertainment creator studio GloMotion Studios

GloMotion Studios, founded by industry trailblazers Dom Smales and Simon Goodman, officially launches today and has appointed digital branded content and marketing expert Chris Davis as Commercial Director. The studio aims to revolutionise the creator economy by packaging top creators with brands to develop, produce and distribute must-watch entertainment at scale across streaming, social, and digital platforms.

Dom Smales is best known as the founder and former CEO of Gleam Futures, the world’s first digital talent management agency. As the leader of Gleam, Smales pioneered the influencer industry, representing global digital stars such as Zoella, Alfie Deyes, and Mrs. Hinch.

“I’ve seen first-hand how powerful the creator economy can be when done right. With GloMotion Studios, we’re taking that understanding and applying it to produce content that both entertains and drives real results for brands and creators” says Smales.

GloMotion Studios is designed to tackle the evolving demands of the creator economy, which now includes more than 300 million creators worldwide. Influencer marketing has seen an explosion in investment—rising by 1300% in the last eight years but audiences are becoming more discerning, often frustrated by unoriginal or over-commercialized influencer content. GloMotion Studios changes this by putting the audience first, delivering must-watch entertainment that seamlessly integrates brand messaging.

“We’re seeing creators like The Sidemen and Mr. Beast achieve unparalleled success because they make entertaining their audiences their priority,” says Simon Goodman, co-founder of GloMotion Studios and an award-winning, BAFTA-nominated showrunner and director. “GloMotion Studios elevates both brands and creators, putting them at the heart of original premium entertainment that people actually want to watch.”

Chris Davis, Commercial Director, brings his extensive experience in digital and influencer marketing to the team. Davis previously built and scaled Gleam Solutions, the in-house influencer marketing division at Gleam Futures, and has held leadership roles at Fanbytes and DailyMail.com.

“We’ve spent years mastering how brands can authentically collaborate with creators to scale content and reach engaged audiences,” says Davis. “GloMotion Studios combines our deep understanding of influencer marketing with the production expertise to make content that drives real results.”

“The creator economy is booming, and attention is more valuable than ever,” says Smales. “GloMotion Studios is about delivering entertainment that earns that attention and drives real engagement, helping creators and brands grow together.”

Source: GloMotion Studios

  Agency, Chris Davis, Dom Smales, GloMotion Studios, Launch, Marketing, Simon Goodman