Independent Agency Open Partners wins Autotrader, Brother, Taylor Wimpey, UPSA, and Lakeland

Open Partners announces recent client wins across automotive, tech, housing, pharmaceuticals, and retail

Independent agency Open Partners has today announced a series of recent client wins including Autotrader, Brother, Taylor Wimpey, UPSA, and Lakeland.

The leading brands have joined the agency to support their next phase of growth, with a focus on the integration of artificial intelligence / AI-powered marketing, an area in which Open Partners has built a deep specialism.

The client acquisitions coincide with a period of sustained growth for Open Partners, recently retaining their ranking for the second consecutive year in the Sunday Times 100 (2024, 2025), as well as establishing themselves in the Financial Times 1000 (2025) as one of the thousand fastest-growing businesses in Europe.

With an outcomes-based remuneration model, the wins align with the agency’s own growth ambitions and commitment to driving commercial results for the recently onboarded brands.

Commenting on the client wins and their plans for mutual growth, Exec Chair and Co-Founder, Joe Procter, said,

“These are highly respected and forward-looking businesses, and we’re proud they’ve chosen Open Partners to help drive their next chapter.

“Each of these brands has a unique ambition, and our growing AI capabilities and performance-led model are built to accelerate that. Our shared commitment to growth encourages deeper collaboration and more accountable marketing partnerships, which ultimately drives better results.”

The agency will work with each new client, integrating media, data, and creative to deliver market-ready strategies across various marketing channels.

Source: Open Partners

  Agency, AI, growth, Open Partners