Brazilian agency DOJO launches new office in Miami with Microsoft as inaugural client

Building on its presence in São Paulo and most recently London, the agency is expanding internationally, focusing on social-first strategies and brand building across all channels

DOJO, a Brazilian-based agency owned by partners Rodrigo Toledo and Thiago Baron, continues its international expansion project arriving now in the world’s leading advertising industry. With an eye on local opportunities that include new business, knowledge and tool exchange, as well as presence in a strategic hub to accelerate the company’s growth, the agency announces its first office in the United States, headquartered in Miami. This is DOJO’s third unity, which also has presence in São Paulo and London.

The Miami office was established with a major client: Microsoft, with a scope that includes servicing the transnational technology giant’s learning platform account – which will focus on the US market. Responsibilities include, above all, the strategy and creation of this brand’s platform.

“Having a partner like Microsoft validates DOJO’s value and expertise in communication in the hyperconnected era and in international projects for brands with a social-first vision. This unique advantage allows them to navigate the dynamics of the digital environment to influence behavior and build brands and businesses across all channels. There’s nothing better than having a company of this stature to mark the beginning of our journey in the US, a global hub of innovation, technology, and business,” says Thiago Baron, partner and CCO at DOJO.

In addition to Miami, DOJO will also have resources in Seattle, specifically in Redmond, Microsoft’s headquarters. In the future, the agency is considering establishing a base in Austin, a city that has been consolidating itself as a creative and technological hub in the United States. “Unlike New York and Los Angeles, which are already quite saturated markets, Austin offers a growing environment and a strategic location, with a more central time zone that’s convenient for connecting different regions of the country,” says Rodrigo Toledo, partner and COO at DOJO.

The US operation will be led by Marlon Zanatti, managing director and partner of the Miami office, reporting to Toledo and Baron. Zanatti has worked for companies such as Flow Studio, Druid Creative Gaming, Misfits Gaming Group, Five Drinks Co, and VMLY&R, always based in Florida. Previously, Zanatti worked in Brazil at companies such as JWT, where he was a copywriter for four years. He is currently a professor at the local Miami Ad School and a mentor at RedHook School in Brazil.

“DOJO arrives in Miami with a service offering that has already attracted the attention of players like Microsoft and highlights our ‘social-first’ vision, a demand from major global brands that want agility to build conversations with people, always considering the local context. Therefore, it is important to have this presence in this market with immense potential,” explains Zanatti.

DOJO‘s presence in São Paulo, where it is led by Toledo and Baron; London, where managing director Rafael Freitas leads the operation; and Miami, with Marlon Zanatti in the leadership role, constitutes a significant competitive advantage for the agency. Its unit format is interconnected by a system of learning and best practices exchange, blending insights from the leading global centers of advertising creativity. The three markets offer joint business opportunities and the exchange of knowledge in media and topics such as artificial intelligence.

DOJO’s format also presupposes the global distribution of resources. In the United States, for example, there is a dedicated team that allows us to operate at maximum efficiency for Microsoft and future clients.

“Miami offers an ideal environment to connect the agency with the American market and Latin America. The local presence will allow DOJO to offer integrated communication services to more and more brands with the potential to generate conversations and effective business results,” concludes Toledo.

Source: DOJO

  Agency, DOJO, Expansion, Launch, Miami, Microsoft