The Corner launches latest MOSS collection with new creative campaign ‘Bring Back Stories’

The Corner has launched its latest campaign for MOSS, introducing the Summer 2026 collection under the creative campaign ‘Bring Back Stories’.

Building on the platform of ‘Men of Style + Substance’, introduced last year, the new work takes the MOSS man into a more story-led, emotional territory.

At the heart of the campaign is MOSS’ first ever TVC. Directed by Owen Kasparian at Presence, and starring Alberto Perazzolo, it celebrates the imperfect, spontaneous and unforgettable moments that define a summer well-lived.

The Summer 2026 collection from MOSS is designed for long days in wrinkled linen, al-fresco lunches in lived-in loafers, lazy afternoons and late nights. This is an effortless wardrobe, crafted for summer moments that lead to unforgettable stories.

Launching on May 18, the campaign will run across TVC, VOD, OOH and DOOH, with many spots time-targeted to commuters.

Tom Ewart, founding partner and CCO, The Corner said: This summer we’re encouraging men to get stuck in and live a little. Don’t stand back and spectate, instigate. Crease that linen, scuff those loafers, lose yourself in the moment and ‘bring back stories’. Our campaign is a celebration of spontaneity, character and lived-in elegance. As Bukowski said: “To do a dangerous thing with style is what I call art”.

Chris Harris. MOSS Marketing Director, said: “It’s been a pleasure working with The Corner over the last year. They’ve significantly enhanced our storytelling and with this the quality of our creative output. Two campaigns in, we’re very happy we made the agency choice we did.”

Source: The Corner

  Advertising, Campaign, Marketing, MOSS, The Corner