ATHLON DELIVERS NEW ENTERPRISE-FOCUSED DIGITAL PLATFORM FOR TALKTALK BUSINESS

Award-winning design company Athlon has partnered with TalkTalk Business to undergo a milestone digital replatform as part of the business’ demerger from TalkTalk Group.

With a focus on bringing TalkTalk Business’s extensive Enterprise credentials to the forefront, Athlon led the strategic design and build of a new website experience that strengthens the brand’s competitive positioning and supports its next phase of key growth.

The new platform reimagines how TalkTalk Business connects with enterprise audiences, highlighting its infrastructure capabilities, long-standing customer partnerships, and technical expertise.

Adaptive forms anticipate prospect needs, and a modern web infrastructure delivers fast, real-time personalisation. Every interaction is designed to accelerate the path from interest to conversation while maintaining the speed and reliability enterprise buyers expect.

The project forms a pivotal part of TalkTalk Business’s evolution as it establishes a distinct presence in the telecoms and MSP market, independent from the wider TalkTalk Group.

Working within a tight delivery window, Athlon developed a clear digital strategy to guide a phased replatforming approach that balanced rapid delivery with long-term scalability.

A multidisciplinary team provided technical consultation, UX design, and hands on engineering to ensure a seamless migration away from group systems while maintaining business continuity. The result is a versatile, high-performance website built on Contentful, giving internal publishing teams new levels of flexibility and control.

“From day one, our goal was to help TalkTalk Business step confidently into a new chapter,” commented Ranzie Anthony, CEO at Athlon. “We approached the website as both a brand and technology challenge, translating a need for enterprise-level credibility into a dynamic, digital-first experience that will evolve with the business.”

Dan Greenall, Marketing and Product Director at TalkTalk Business, adds: “This project has been a genuine partnership. Athlon’s team brought strong commercial thinking, great project discipline, and an excellent attitude throughout. Their UX and UI designers have been brilliant, we really felt we had the A-team working with us.”

The partnership continues post-launch, with Athlon providing ongoing website support and feature optimisation as TalkTalk Business expands its digital ecosystem through 2026.

Source: Athlon

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