Argos delivery vans claim “It’s Coming Home”

Over 170 Argos delivery vans get a patriotic makeover to rally support for the nation and highlight same-day delivery services.

Argos has unveiled a nationwide campaign celebrating the return of this summer’s major football action, transforming its iconic delivery fleet into a moving show of support for fans across the country. Starting June 19th, over 170 of Argos’ delivery vans hit the roads carrying the message: “It’s Coming Home. Same day delivery, 7 days a week.”

The humorous play on the nation’s favourite football chant is designed to drum up excitement as the country comes together in the hope of finally seeing football come home. By turning everyday deliveries into moments of shared anticipation, Argos aims to keep spirits high—and ensure fans have everything they need to enjoy the ultimate summer of sport. The campaign will also see OOH running across the UK with a humorous take on every day items you might need to see you through the World Cup, from blood pressure monitors for penalty shoot outs to paddling pools for hydration breaks.

Whether it is a new TV for the perfect match-day viewset up, garden furniture for the ultimate viewing party, or essentials for hosting friends, Argos’ same-day, 7-day-a-week delivery service ensures fans won’t miss a minute of the action. After all, this year, it really is coming home.

Laura Boothby, Head of Campaigns at Argos, said: We wanted to capture the energy and optimism that comes with a summer of football, and bring it to life in a way that feels part of the national conversation. Our fleet takeover uses a playful nod to ‘It’s Coming Home’ to turn deliveries into something fans can spot and share, while making sure they’re fully set up for match day with fast, flexible delivery.

Matt Deacon and Ben Fallows, Creative Directors at T&P, said: “Whether football actually comes home or it’s another year of heartbreak (here’s hoping it’s the former…), one thing’s for sure: Argos will always deliver. Look out for our iconic vans bringing you everything you need for a summer of footie, the very
same day.”

Since launching in 2023, There’s More to Argos, fronted by Connie and Trevor, has played a key role in showcasing the breadth and quality of the retailer’s range. Building on Argos’ reputation as one of the UK’s most trusted brands, this latest campaign takes that a step further and shows the public how you can trust Argos to deliver what you need, during the biggest tournament of the year.

The campaign launched across the UK on 19th June.

Source: T&P

  Argos, It's Coming Home, OOH, T&P, TV