VIOOH expands programmatic DOOH access in Mexico with Grupo IMU partnership

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of Latin America’s vibrant advertising markets.

The partnership delivers access to more than 400 digital screens across six cities throughout Mexico, generating millions of monthly impressions. Grupo IMU’s network spans key environments including airports, bus shelters, as well as outdoor billboards and urban panels around shopping centres, gyms and salons and residential properties.

Audiences can be reached across Mexico, giving advertisers the ability to connect with consumers throughout their daily journey at national scale. It has strategic placements in major cities and high-traffic locations across Mexico City, State of Mexico, Puebla, Guadalajara, Monterrey, Mérida and Mexico City International Airport.

“This partnership with Grupo IMU marks an important step in VIOOH’s expansion across Latin America, connecting media buyers with high-quality, flexible and brand safe inventory in one of the region’s largest and fastest-growing DOOH markets,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “Mexico is a market full of potential for pDOOH, and Grupo IMU’s inventory puts brands right at the centre of it; from major metropolitan hubs to regional audiences that are harder to reach through other media channels.”

“Integrating with VIOOH’s global supply-side platform gives our inventory unique reach among international media buyers seeking to connect with Mexican audiences,” said Angel Romo, Marketing Director at Grupo IMU. “This partnership opens new doors for brands to activate campaigns across our network programmatically, with the precision and measurability that today’s advertisers demand.”

Through programmatic buying via VIOOH’s supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results across Grupo IMU’s network in Mexico.

Source: VIOOH

  DOOH, Grupo IMU, Mexico, OOH, partnership, VIOOH