Developed by Mercury Brand Creative in close partnership with MATTE Projects
Mercury, the technology company providing radically different banking*, has unveiled its new campaign created in partnership with MATTE Projects. Guided by the central creative thesis, ‘Money is your material,’ it spotlights Mercury’s intelligent banking and spend ecosystem so founders can get back to building.
For scaling businesses, the same growth that drives momentum can also become its biggest bottleneck: financial complexity traps founders in spend approvals, slowing momentum.
“As AI makes managing money more intelligent, the system should get out of the way, taking on more of the administrative burden and giving people more room to build. We believe Mercury can help define what intelligent banking should feel like for businesses and people. ‘Money is your material’ is an early expression of that vision,” said Thierry Ambraisse, VP of Brand Creative at Mercury.
Giving Money Physical Form
The film gives the invisible pressures around money a physical form. Water becomes one expression of money in motion, moving from friction and bottlenecks toward greater freedom as the system begins to work around the business.
As companies grow, money can become fragmented across people, tools, approvals and decisions. The founder can quickly become the system holding it all together. The film makes that pressure visible, then shifts toward a world where money carries more context, moves with greater intelligence and gives teams more room to work.
“We didn’t want this to feel like a metaphor bolted onto a banking ad. We wanted the craft to carry the idea,” said Matthew Rowean, Chief Creative Officer and Partner at MATTE Projects. “Every droplet, every shift from trickle to river, was built frame by frame to earn that feeling of release. When the craft is that intentional, you don’t have to explain the metaphor.”
Collaborative Craft: Powered by SMUGGLER, Chemistry Film, and Citizen Music
Developed by Mercury Brand Creative in close partnership with MATTE Projects, the campaign brought together MATTE’s creative and design teams with production by SMUGGLER, post and VFX by Chemistry Film, and music and sound design by Citizen Music. At the heart of the campaign are two films: the hero spot Give It Shape (60s, 30s, 15s) and the product-focused Mercury Spend (30s, 15s). While Give It Shape treats money as material in motion, Mercury Spend focuses on a common scaling bottleneck: the founder as approval gatekeeper. As teams expand and approvals stack up, Mercury Spend distributes control across the team, giving people more autonomy without creating approval gridlock.
High-Attention Media Strategy
Media partner Ways & Means prioritized high attention moments including marquee live sports (NFL, NBA, WNBA, MLB, Premier League), premium streaming TV (including the Lioness, Mobland, and Tulsa King finales), cinema in key local markets, and in-flight video.
This rollout expands Mercury beyond its core tech-founder base, introducing its spend management tools to established businesses and non-tech industries where design, craft, and intent matter.
*Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC. The IO Card is issued by Patriot Bank, N.A., Member FDIC, pursuant to a license from Mastercard International Incorporated.
Source: MATTE Projects
Money Is Your Material: Mercury Launches New Campaign Exploring the Future of Intelligent Banking added by newsroom on
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