Elmwood announces appointment of new Creative Director for US Studio

Strategic brand and design consultancy Elmwood, part of the MSQ Group, today announced the appointment of Elisa Maezono as Creative Director for the US.

Maezono will drive creative excellence in the studio, inspiring Elmwood designers to unravel the toughest issues facing clients while also acting as their strategic partner.  

She is tasked with working across key corporate accounts, Alcon and Mars, while also covering ad hoc consumer work. She will partner with Creative Director Amelia Cheung to lead the creative team on all projects, and will report into Justin Fines, Executive Creative Director, New York at Elmwood. 

Maezono has an extensive background in branding and design and a proven record of creative excellence and design leadership. She has previously worked on projects for Capsule Pharmacy as the lead brand identity designer. Maezono was also the creative director for the identity of the Las Vegas Museum of Art.  

As part of the Elmwood team, Maezono will support the US studio as it grows, cementing its position as a brand design consultancy that places equal value on craft and strategic leadership.

Justin Fines, Executive Creative Director, New York, Elmwood, said: “We are overjoyed to have Elisa join our team in New York. With her talent, dedication, and sharp view of the work, she will be an invaluable addition to our team and a big part of our growth. Elisa’s appointment is part of our continued commitment to delivering category-defining design and pushing the future of brand for our clients.”

Elisa Maezono said: “Branding agencies are experiencing an intense moment of change. With increased pressure to produce results quicker and cheaper, it’s rare to find a studio that is evolving with these changes and continuing to champion work with the highest creative integrity, intention, and respect for the craft and designers who make it possible. I’m excited to join the team at Elmwood and work closely with Justin to create exceptional work that combines beautiful design with intention and connects creativity with brand purpose.”

Source: Elmwood

  Agency, Appointment, Branding, Creative Director, Elisa Maezono, Elmwood, MSQ Group