Found Studio Brings Ricola’s New Global Brand Identity to Life

Motion design studio Found, in partnership with brand agency Wolff Olins, has launched a new global brand expression for iconic Swiss herbal brand Ricola, building out a visual language that celebrates its natural ingredients and Swiss Alpine heritage. The centrepiece is a living, breathing key visual that transforms Ricola’s iconic ‘R’ into an animated Alpine ecosystem.

Tasked with translating Ricola‘s rich tradition into a versatile, contemporary language, Found constructed a master Alpine environment from the ground up to establish a flexible visual foundation. Using refined textures, dynamic motion simulations, and procedural plant builds, the team meticulously crafted every leaf, petal, and mountain. The key visual elegantly balances the epic scale of snow-capped Swiss peaks with precise, macro-level botanical detail.