Optimism BH Named a 2026 Inc. Power Partner, Recognized for the Relationships Behind the Results

The annual Inc. Power Partner Awards recognize B2B companies that provide essential services and expertise to help entrepreneurs and businesses grow.

Optimism BH, an independent, full-service creative agency dedicated to creating Brand Momentum™, has been named a 2026 Inc. Power Partner Award winner, recognizing the agency among the leading B2B partners helping businesses grow across the country.

Unlike traditional industry awards that recognize creative excellence, the Inc. Power Partner Awards place particular emphasis on client feedback and the strength of business relationships. For Optimism BH, the recognition is especially meaningful because it reflects the experiences of the companies and leaders the agency serves.

The annual Inc. Power Partner Awards honor B2B companies that have demonstrated a track record of helping entrepreneurs and businesses navigate the challenges of building and growing a company. From hiring and compliance to technology, infrastructure, fundraising, marketing, and more, these partners provide expertise and services that enable businesses to operate, scale, and pursue their ambitions.

“Business owners have no shortage of tools at their disposal, and B2B companies need to make clear why their products and services are worth the investment,” says Bonny Ghosh, editorial director at Inc. “The companies on this year’s Power Partners list have done just that. They don’t just have customers—they have superfans and evangelists. Across industries like marketing, financial services, and technology, they’ve proven their dedication to helping fellow business owners grow and succeed.”

“We’ve won our share of creative awards. But this one feels different,” said Matt Hofherr, co-founder and chief strategy officer at Optimism BH. “Because this recognition comes from the people who matter most: our clients. We started this agency with a simple belief: The best work comes from the best relationships. Our job isn’t just to make great advertising. It’s to help our clients grow, solve their toughest challenges, and create real momentum for their businesses. Knowing our clients believe we’re delivering on that promise means everything to us. This award belongs as much to them as it does to our team.”

Optimism BH was recognized for its commitment to helping ambitious brands turn business challenges into opportunities for growth. The agency works across B2B and B2C categories, partnering with companies including The Habit Burger Grill, TransPak, Ariat, OneTrust, and Responsive. Its work spans brand strategy, creative development, integrated campaigns, digital experiences, and business transformation.

In 2026, the agency entered a new chapter, evolving from Barrett Hofherr to Optimism BH. The new name reflects a belief that optimism isn’t just a mindset. It’s a strategy. That philosophy comes to life through the agency’s Brand Momentum approach, which combines senior-level strategic leadership, award-winning creativity, agile Momentum Sprints™, and proprietary measurement tools designed to help brands understand, create, and sustain growth.

The agency’s work has earned recognition from some of the industry’s most respected organizations, including Cannes Lions, the Clio Awards, and The Drum. But the Inc. Power Partner Award represents something equally important: recognition of the relationships behind the work. At Optimism BH, senior partners are directly involved in their clients’ businesses, teams work as extensions of their clients’ organizations, and success is measured not simply by the creative produced but by the business momentum it helps generate.

Source: Optimism BH

  B2B, Bonny Ghosh, Matt Hofherr, Optimism BH, Power Partner Awards