Above+Beyond, the independent creative agency for the audience age, has been appointed as retained creative agency for life insurance brand, Beagle Street, following a competitive four-way pitch run by the AAR.
Beagle Street (part of BGL Group, a leading digital distributor of insurance and household financial services which also owns comparethemarket.com) was founded in 2012 to ease and shorten the process of buying life insurance, making it simple and more accessible for everyone in the UK.
Above+Beyond will be working with Beagle Street to meet its ambitious growth targets, and will be undertaking the development of a new multi-channel creative campaign, due to launch with TV in the New Year.
Nicola Stubbs, Head of Marketing at BGL Life, said: “In Above+Beyond we have found an ambitious and modern creative partner able to help us continue our disruption of the life insurance market. The team really impressed us with their audience-led strategic thinking and creative flair. We can’t wait to get started and look forward to a long and successful partnership.”
Tom Bedwell, Managing Director of Above+Beyond, said: “Beagle Street is a business with phenomenal potential and we’re delighted be to working with Nicola and her team on the brand’s evolution. This ambition, coupled with their appetite for great creative work, means we can’t wait to get stuck in.”