The ad, Tiny Dancer, celebrates the idea that with John Lewis Premier Home Insurance you could be protected, no matter what is happening in your home. It is the second film to deliver the John Lewis Insurance campaign idea: ‘If it matters to you, it matters to us’.
Margaret Burke, Head of Marketing, Financial Services at John Lewis, said: “The advert is heart-warming and features an iconic song, but most importantly it reminds viewers that John Lewis Home Insurance can offer peace of mind, allowing them to enjoy family life – knowing that they have protection in place, they can simply let life happen. Our campaign encapsulates this perfectly.”
“Every little girl has been that little girl and every little boy has done something similar. You would be hard pushed to find someone who can’t relate to this scene”, added Rick Brim, ECD, adam&eveDDB.
The 90 second film breaks on YouTube on Friday 21st August and on TV from Saturday 22nd August. It will also run in cinema. The campaign encompasses print, digital and DR advertising, which will drive the idea along with a free year’s accidental damage offer on Premier Home Insurance.