Ads Give Girls A Reality Check, Reminds Them That Life Is Not A Fairy Tale

Movies often give young girls the delusion that when they grow up, they’d just have to find their Prince Charming and live happily ever after.

To give girls a reality check and prepare for real life, Louisville, Kentucky-based all-girls Roman Catholic high school Mercy Academy created a series of ads.

Tapping on fairy tale-inspired characters and storylines—that are especially common in classic animated movies of the Disney empire—the ads tell viewers the opposite: “You’re not a princess,” “Life’s not a fairy tale,” “Don’t wait for a prince.”

It also promotes the school’s mission and capability of nurturing independent, educated women.

  Advertising, Creative, Educational, high school, Mercy Academy, Roman Catholic, Women