ADvendio, a Salesforce- built advertising management software for media owners and publishers, has signed a Strategic Partnership Agreement with T-Shape Consulting, a consultancy firm specialising in digital advertising and marketing in the APAC region.
T-Shape Consulting will be responsible for growing ADvendio’s footprint in developing and emerging markets in Asia Pacific, assisting publishers’ ad sales and operations teams seeking to implement the ADvendio solution.
Integrated to the industry’s leading ad servers and exchanges such as Google Ad Manager (formerly Doubleclick for Publishers), AppNexus and Freewheel, ADvendio’s quote to cash software is a natural choice for publishers seeking to streamline cross-media advertising management.
This partnership comes at the right time. With the challenges of programmatic advertising, GDPR compliance and the end of order management software such as Google DSM, it is key to help media in their transition process to align ad sales and operations.
T-Shape Consulting founder, Marlene Vicaire, explains: “ADvendio bridges the gaps between sales and ad ops teams, delivering better collaboration and efficiency for media owners. I’m excited to participate in their international expansion in the region with China, Singapore and New Zealand as key growth markets. Their solution is fully aligned with our approach to bringing operational and revenue improvements to publishers.”
ADvendio CRO Kathryn Layland adds: “T-Shape Consulting is the right partner to assist our customers in their implementation process; their unique experience in media trading is an invaluable asset. We are delighted to have Marlene onboard, given her track record in the advertising, publishing and technology industries, and we look forward to working with her.”
Source: T-Shape Consulting