For the first time in a decade, Qantas has unveiled a new brand campaign in the North American market as demand for travel between the US and Australia continues to grow. Academy Award-nominated writer, producer and director Baz Luhrmann and four-time Academy Award-winning costume and production designer Catherine Martin act as creative consultants and ambassadors for the campaign, titled ‘Australia […]
Denomination is increasing its capabilities in design innovation and sustainability with new appointees: Managing Director Simon Gawn, Executive Creative Director Butler Looney and Creative Director Jonny Kearns. The three new leadership appointments to Denomination’s US, Australian and UK offices will bolster the agency’s capacity for design innovation at a global scale. Rowena Curlewis, CEO and […]
Two of Victoria’s most trusted brands, RACV and TAC, have joined together to educate parents around car booster seat safety. Parents are unknowingly putting their children at risk of serious injury by moving them out of a booster seat before it’s safe. Most think this can happen at 7 years of age. But in fact, […]
The latest campaign from Latitude and CHE Proximity launches today across Australia and New Zealand. Marking a move to a Masterbrand approach, the campaign introduces Latitude’s new brand position of ‘Partners in Money’ as it evolves into an innovative online payments, instalments and lending business. The integrated campaign draws on the idea of a partnership […]
Launching on October 30, the latest outdoor and press campaign by Velocity and CHE Proximity celebrates Velocity Frequent Flyer reaching 10 million members in the program. The campaign plays on surprising insights about how Australians are spending (or not spending) their Points, visually linking members’ behaviours to top global trending topics including Trump and Brexit. […]
Values-driven digital marketing agency, Alpha Digital has launched a new one-year Graduate program. The fast-paced initiative puts university graduates face-to-face with some of Australia’s biggest eCommerce brands while giving them a taste test of the agency’s full suite of digital specialisations. Alpha Digital’s team comes from a diverse range of disciplines – spanning economics, pharmacology, […]
New distillery, Wildspirit, launches Wildspirit Bloody Merry Gin, with a convention-breaking brand and packaging identity by drinks design specialist Denomination. Passionate distiller and founder of Wildspirit, James Dumay, set out to fill a gap in the market for a serious gin for serious gin drinkers, but with a very unserious attitude: “We wanted to bring an […]
‘Posties’ marks the first campaign of the new platform created by CHE Proximity for eBay since its appointment as creative agency earlier in 2019. eBay is the country’s most visited e-commerce site, with two out of three Aussies having made purchases within the last twelve months. That equals a lot of deliveries. All happening in […]
From the founders of MAMA and youth specialists Campus Group comes BeSixth, a global live experience and events agency with offices in London and Sydney. The new BeSixth brand, founded by Dean James (Chairman) and Gavin Aldrich (CEO), will have over forty staff worldwide. BeSixth will specialise in the music and entertainment industry, with the team having already created, developed, […]
Following the appointment of CHE Proximity as Aussie’s agency partner across brand, communications and design earlier in the year, the first work for Aussie lands today, relaunching the banner brand. Providing a reset and refresh moment, the fully integrated campaign rolls out nationally from today, taking a fresh approach to a category where financial blah […]