Latitude and CHE Proximity launch ‘Let’s’

Latitude and CHE Proximity launch ‘Let’s’

The latest campaign from Latitude and CHE Proximity launches today across Australia and New Zealand. Marking a move to a Masterbrand approach, the campaign introduces Latitude’s new brand position of ‘Partners in Money’ as it evolves into an innovative online payments, instalments and lending business.  The integrated campaign draws on the idea of a partnership […]

CHE Proximity launches latest campaign for Velocity Frequent Flyer

CHE Proximity launches latest campaign for Velocity Frequent Flyer

Launching on October 30, the latest outdoor and press campaign by Velocity and CHE Proximity celebrates Velocity Frequent Flyer reaching 10 million members in the program. The campaign plays on surprising insights about how Australians are spending (or not spending) their Points, visually linking members’ behaviours to top global trending topics including Trump and Brexit. […]

Alpha Digital Launches 360° Graduate Program

Alpha Digital Launches 360° Graduate Program

Values-driven digital marketing agency, Alpha Digital has launched a new one-year Graduate program. The fast-paced initiative puts university graduates face-to-face with some of Australia’s biggest eCommerce brands while giving them a taste test of the agency’s full suite of digital specialisations. Alpha Digital’s team comes from a diverse range of disciplines – spanning economics, pharmacology, […]

Denomination adds a shot of bacchanalian humour to new gin brand Wildspirit

Denomination adds a shot of bacchanalian humour to new gin brand Wildspirit

New distillery, Wildspirit, launches Wildspirit Bloody Merry Gin, with a convention-breaking brand and packaging identity by drinks design specialist Denomination. Passionate distiller and founder of Wildspirit, James Dumay, set out to fill a gap in the market for a serious gin for serious gin drinkers, but with a very unserious attitude: “We wanted to bring an […]

New global live experience agency BeSixth launches in the UK and Australia

New global live experience agency BeSixth launches in the UK and Australia

From the founders of MAMA and youth specialists Campus Group comes BeSixth, a global live experience and events agency with offices in London and Sydney.  The new BeSixth brand, founded by Dean James (Chairman) and Gavin Aldrich (CEO), will have over forty staff worldwide. BeSixth will specialise in the music and entertainment industry, with the team having already created, developed, […]

Aussie and CHE Proximity relaunch iconic brand bringing clarity to a category of confusion

Aussie and CHE Proximity relaunch iconic brand bringing clarity to a category of confusion

Following the appointment of CHE Proximity as Aussie’s agency partner across brand, communications and design earlier in the year, the first work for Aussie lands today, relaunching the banner brand.  Providing a reset and refresh moment, the fully integrated campaign rolls out nationally from today, taking a fresh approach to a category where financial blah […]

Marmite hands out branded sandpaper at Lord’s, as spat with Vegemite continues

Marmite hands out branded sandpaper at Lord’s, as spat with Vegemite continues

Marmite is handing out branded sandpaper as the second Ashes Test featuring England against Australia starts at Lords’ Cricket Ground. The tactical push, created by adam&eveDDB, is a light-hearted reference to the ‘Sandpapergate’ – the scandal when the Australian national cricket team’s Cameron Bancroft was caught by TV cameras trying to rough up the side of […]

Jemena and CHE Proximity push the emotional benefits of Natural Gas in first campaign

Jemena and CHE Proximity push the emotional benefits of Natural Gas in first campaign

Leading energy infrastructure company Jemena has released its first Natural Gas campaign through CHE Proximity. The new brand line tells Aussies that ‘Once you’ve got it, you’ll get it.” As part of a fully integrated campaign CHE Proximity has created three 30” TVCs: ‘Fire Place’, ‘Cook Top’ and ‘Fire Pit.’ Using insights around the power […]

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