Farrell who was president and CEO of Publicis Groupe’s specialised agencies and marketing services arm, joins at a pivotal time of growth for the agency that has built a global reputation based on an ethos of ‘simple ideas for complicated businesses’.
“John brings an abundance of experience and a unique combination of edge with empathy,” explains Ian Henderson, CEO, AML Group. “To move the business to the next level we need to be challenged and John is the perfect person to do just that.”
AML Group take an independent approach to global campaigns for clients in complex, regulated, intermediated markets such as finance, professional services, security, technology and government.
Their ability to deliver solutions for tangled markets and tough-to-reach audiences has seen them work for some of the world’s leading organisations including the biggest banks in Japan, Germany and Switzerland and the UK’s leading global investment firm.
“AML Group is a business with fantastic potential,” says John Farrell. “And their positioning of ‘simple ideas for complicated businesses’ is a powerful differentiator that they are able to deliver against for their clients.”
AML Group recently announced a number of new business wins including: Investec, Mitie and Aberdeen Standard.
Source: AML Group