Audi Quattro: Interactive Installation

Audi set out to demonstrate the legendary road hugging capabilities of the A4 through an interactive and socially enabled installation.

Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft x 7ft racing track using an iPad to control the car.

The iPad app was paired with an in-car camera which gave the driver the perspective from the right inside the drivers seat, a first for this kind of installation.

The experiment is proving to be a great way to get people to experience the Audi in a truly interactive way and fits nicely with their push to be an innovative brand.


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