Very launches first-ever multicategory Haus of Flamingo campaign to inspire Spring shopping

Very launches first-ever multicategory Haus of Flamingo campaign to inspire Spring shopping

Very has released the latest chapter of its distinctive Haus of Flamingo brand platform which, for the first time, is branching out beyond womenswear to reflect customer shopping habits. Haus of Flamingo has had a flying start since launching in Summer 2024, driving strong brand attribution and greater distinction. This has driven an impressive 10% uplift […]

Why did McDonald’s Brazil team up with Duolingo?

Why did McDonald’s Brazil team up with Duolingo?

McDonald’s presents an unprecedented partnership to bring back the Filet-o-Fish to the Brazilian menu Brazil knows how to grab our attention, hands down! McDonald’s introduced its new Filet-o-fish campaign (aka McFish), bringing nobody but Duo (the Duolingo Owl) as its superstar. But why? First, we must acknowledge that the fish sandwich is not permanent on […]

Adrenaline Research Labs Unveils Brand Launch With “Obliterate the Ordinary” Campaign and New, Immersive Website Experience Created by Agency Partner TBA Outdoors

Adrenaline Research Labs Unveils Brand Launch With “Obliterate the Ordinary” Campaign and New, Immersive Website Experience Created by Agency Partner TBA Outdoors

From strategy to packaging to creation of the new website, TBA Outdoors, an outdoor leisure-oriented marketing firm, worked with ARL on the launch Adrenaline Research Labs (ARL), a new consumer brand of exploding targets designed for the novelty and adrenaline seeking recreational shooter, today announced its official launch with a new campaign and website created in […]

Walkers responds to superfan frenzy over Worcester Sauce crisps

Walkers responds to superfan frenzy over Worcester Sauce crisps

Following a huge reaction to the news that Walkers Worcester Sauce crisps were returning (but only in Worcester), VCCP and Good Relations have launched an integrated campaign to share the news that the iconic flavour will now be available nationwide. Walkers reached out to heartbroken fans who were still mourning the loss of the flavour, which was withdrawn in 2023, to tease […]

KALLØ LAUNCHES INNOVATIVE IN-STORE EXPERIENCE AT WAITROSE TO CELEBRATE BREAKFAST RANGE

KALLØ LAUNCHES INNOVATIVE IN-STORE EXPERIENCE AT WAITROSE TO CELEBRATE BREAKFAST RANGE

Kallø, the ‘naturally different’ food brand from Ecotone UK, is marking its entrance into the breakfast category with an exciting new in-store experience, building on a wider creative and out-of-home (OOH) campaign which launched at the start of the year. From 9th-15th March, Kallø will be bringing its latest product, Organic Granola, to life with […]

Historic Fort Garry Hotel Taps TravelBoom Hotel Marketing for Digital Marketing Transformation

Historic Fort Garry Hotel Taps TravelBoom Hotel Marketing for Digital Marketing Transformation

Fort Garry Hotel, an iconic property in Winnipeg, Canada, has partnered with TravelBoom Hotel Marketing to modernize its digital marketing strategies. With TravelBoom’s expertise in web development, SEO, and PPC campaigns, the historic hotel is set to attract a new generation of guests while maintaining its legacy of excellence. Known for its blend of timeless elegance and […]

Claritev Taps TBA Worldwide’s Brandon as Agency of Record

Claritev Taps TBA Worldwide’s Brandon as Agency of Record

Claritev Corporation (NYSE: CTEV), a technology, data and insights company focused on making healthcare more affordable, transparent and fair for all, today announced that it has appointed TBA Worldwide’s Brandon as its new agency of record. TBA Worldwide is a fast-growing independent collective of advertising agencies and specialty marketing firms and Brandon is its fully integrated marketing agency, with […]

Korean Air Takes Flight With Major Rebrand by Lippincott

Korean Air Takes Flight With Major Rebrand by Lippincott

Korean Air is ready for take-off with a modern new look designed by global brand, experience and marketing consultancy Lippincott, elevating the national carrier to a premium international airline and expanding Seoul’s role as a global aviation hub. It is the first brand refresh since 1984 and only the second in the airline’s 55-year history. […]

TIM Telecom distributes pin that block lost phones during music festivals and Carnival in Brazil

TIM Telecom distributes pin that block lost phones during music festivals and Carnival in Brazil

TIM Block Pin connects to smartphones through an app and remotely locks the device, providing an extra layer of protection for revelers on the streets TIM, one of the largest telecom operators in Brazil, leveraged its presence at one of the country’s largest music festivals, which attracts over 40,000 people, to launch a technological innovation […]

Movement Strategy Adds AI Evangelist Jenny Nicholson as SVP, Creative and Strategic Innovation

Movement Strategy Adds AI Evangelist Jenny Nicholson as SVP, Creative and Strategic Innovation

Nicholson to lead an expansion of Movement’s AI-enabled capabilities and tools, enabling endless creative and strategic possibilities across the social-powered agency Movement Strategy is excited to announce the addition of celebrated AI evangelist Jenny Nicholson as SVP, Creative and Strategic Innovation. An award-winning AI educator and creative technologist, she not only brings boundless expertise but […]