ADYOULIKE, a leading in-feed native advertising platform, has announced an expanded collaboration with The Trade Desk, a global technology platform for buyers of advertising, to deliver in-feed native videos programmatically across the ADYOULIKE publisher portfolio. This expanded integration builds upon the existing OpenRTB 2.3 with The Trade Desk and ADYOULIKE which was announced in October 2016. […]
Taboola, a leading content discovery platform, launched “Taboola Data Marketplace”, a transparent marketplace that gives advertisers access to third party consumer data from the world’s leading data providers within the Taboola platform. Oracle Data Cloud, Neustar, Acxiom and Bombora are among the first data providers to partner with Taboola. Marking another step in advanced audience targeting, […]
In ANR BBDO’s new campaign for Beyond Retro, the second-hand chain will not only bring new life to clothes but also to the people who wear them – by turning the price tags on the clothes into Organ Donor Cards. The purpose is to encourage more people to actively take a stand for organ donation. Sweden […]
Integrated branding agency Ragged Edge has delivered an innovative brand positioning for insurance company Zego, brought to life through a new logo, visual identity and tone of voice. The brand sets out to redefine how people think about insurance, providing flexible by-the-hour cover for the gig economy. Go freely Max Ottignon, Co-Founder, Ragged Edge, says: […]
Online retailer JD Williams has unveiled its new-look brand with a multi-million pound advertising campaign. The multi-channel campaign includes a 60 second and 30 second TV advert featuring an extensive range of autumn fashion, accessories, home ware and beauty products. The ad campaign is part of a wider rebrand to JD Williams The Lifestore, which […]
Carter Jonas, the national property consultancy, has launched a new online presence, supported by digital agency Delete. The new website reflects and enhances the business’ role in delivering a highly personalised customer experience for its clients. Created around the objective of delivering a fresh, ‘best in class’ presence which showcases Carter Jonas’ expansive product offering, […]
Smoke & Mirrors’ content agency Rock Hound have created Shell ADVANCE’s latest spot, ‘2 Wheels vs Gravity’. Echoing the drama of the spot, Rock Hound completed the project in the record time of just 12 hours. Rock Hound, Producer, James McLaughlin says: “Shell ADVANCE, ‘2 Wheels Vs Gravity’ began with a clear vision, a contest […]
Ideas and innovation company AKQA opens the doors to its first studio in Scandinavia. Specifically designed for client co-location the 50-person, 1100 square meter open floor plan studio serves international clients including Volvo Cars. A striking renovation of an old shipbuilding warehouse, the space is situated dockside along the Gothia River in Lindholmen, Gothenburg’s emerging […]
Wavemaker appointed Aaron Smith as Global Chief Client Officer. The announcement was made by Tim Castree, Global CEO, MEC and Wavemaker. Aaron Smith joins on October 2nd and will be based in Chicago. Speaking on the appointment, Tim Castree said, “Aaron has over 20 years of experience in consulting to CMOs and brands. That makes […]
Award-winning brand design agency, Coley Porter Bell, announced Steve Irvine has been appointed as its new Creative Director. Starting the role from September 26, Irvine will report into James Ramsden who joined as ECD in 2016. Irvine has worked at multiple agencies during his career with the most recent being Dragon Rouge. He has worked […]