Denim brand Lee and Ogilvy & Mather Shanghai announced today the launch of a new 360 Degree campaign, “Free Your Night Side,†which celebrates the freedom to express oneself at night when wearing Lee’s Night Skins jeans. Produced by a 360 team in Shanghai from O&M Advertising, OgilvyOne, Ogilvy Public Relations and Neo@Ogilvy, the integrated […]
At a time marked by the national and international crisis and with people generally lacking motivation, society needs an extra dose of motivation. That is what motivator is all about. An app designed to make your daily life more bearable. Do you find it hard to get up on a Monday? Do you feel like you’re carrying a few pounds too many? Have you had a few drinks and are […]
JWT Brazil Chairman Stefano Zunino announced today the launch of a new co-venture with branded content and social engagement company Mutato. This co-venture between the two agencies bolsters JWT’s digital portfolio alongside CASA and i-Cherry. According to Zunino, the idea of investing in a new business model had been discussed since last year, sparked by […]
Five Star Equities Provides Stock Research on Millennial Media and Vringo Mobile advertising has grown into a major market as the use of smartphones across the globe continues to expand rapidly. Worldwide the total number of smartphones in use in the third quarter was 1.03 billion, a 47 percent increase from third quarter 2011. […]
Engen’s Chemicals and Special Products division has highlighted the positive impact it has on our world in a simple yet extremely elegant activation that broke early in October this year. A relative unknown compared to the company’s petroleum brand, Chemicals and Special Products wanted to demonstrate to other Engen employees its abilities and the role […]
Known for the Hottest Food Products Worldwide, Blair’s Teams With Japanese Powerhouse Brand Yonex for New Snowboard Model in 2013 Blair’s Sauces & Snacks’ position in the fiery foods marketplace is well established, both domestically and abroad. When you take a look at the brand’s popularity in Europe, Australia, and Japan, it has consistently earned […]
Science, technology and innovation for the general public is still a far-from-my-bed-show. They can not imagine much more than clever headlines that smart developments in their name. The average citizen feels not sufficiently involved. Let alone that it feels that he or she can do something for science, technology and innovation. Flemish Minister of Innovation Ingrid Lieten worked […]
Health & Happiness: Hand in Hand NEW YORK — In its October trend report, JWT explores how happiness is coming to be seen as a core component of health and wellness. “Health & Happiness: Hand in Hand” examines the rising notion that a happier person is a healthier person—and, in turn, a healthier person is a […]
TV screens and mobile devices to become the screens of choice for on demand viewing in Great Britain, reveals new Kantar Media insight LONDON — The number of adults in Britain watching TV on demand via TV sets and mobile devices is growing, whilst on demand viewing via a desktop or laptop computer has peaked, according […]
ADFEST 2013 is building up to its launch date with added energy as the newly-formed ADFEST Collective starts to make its presence felt and planning gets underway for the event, held from 17-19 March 2013 at PEACH (Pattaya Exhibition and Conference Hall), The Royal Cliff Hotels Group, Pattaya, Thailand. Says Jimmy Lam, President of ADFEST, […]