Spending on Mobile Advertising in the U.S. Projected to Soar to $12 Billion by 2016

Five Star Equities Provides Stock Research on Millennial Media and Vringo


Mobile advertising has grown into a major market as the use of smartphones across the globe continues to expand rapidly. Worldwide the total number of smartphones in use in the third quarter was 1.03 billion, a 47 percent increase from third quarter 2011. By 2015, that number is predicted to double to 2 billion units. Five Star Equities examines the outlook for companies in the Social Media Industry and provides equity research on Millennial Media, Inc. and Vringo, Inc. .

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The rapidly growing popularity of smartphones worldwide has made mobile ads a viable option for advertisers. Research firm eMarketer estimates that spending on mobile advertising in the U.S. will reach $2.61 billion in 2012, before soaring to nearly $12 billion in 2016. In 2012, eMarketer estimates that the average amount of time U.S. consumers spend on their mobile devices — talk-time not included — will rise 51.9 percent to 82 minutes per day, a sharp increase from an average of just 34 minutes in 2010.

“It grew from an almost insignificant category to a now meaningful category in under two years,” said David Silverman, a partner at PwC.

Five Star Equities releases regular market updates on the Social Media Industry so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at www.FiveStarEquities.com and get exclusive access to our numerous stock reports and industry newsletters.

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