Five Star Equities Provides Stock Research on Millennial Media and Vringo
Mobile advertising has grown into a major market as the use of smartphones across the globe continues to expand rapidly. Worldwide the total number of smartphones in use in the third quarter was 1.03 billion, a 47 percent increase from third quarter 2011. By 2015, that number is predicted to double to 2 billion units. Five Star Equities examines the outlook for companies in the Social Media Industry and provides equity research on Millennial Media, Inc. and Vringo, Inc. .
The rapidly growing popularity of smartphones worldwide has made mobile ads a viable option for advertisers. Research firm eMarketer estimates that spending on mobile advertising in the U.S. will reach $2.61 billion in 2012, before soaring to nearly $12 billion in 2016. In 2012, eMarketer estimates that the average amount of time U.S. consumers spend on their mobile devices — talk-time not included — will rise 51.9 percent to 82 minutes per day, a sharp increase from an average of just 34 minutes in 2010.
“It grew from an almost insignificant category to a now meaningful category in under two years,” said David Silverman, a partner at PwC.
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