PHD and Wired co-founder Kevin Kelly to explore the 12 “inevitable” tech trends at 2016’s Cannes Lions

PHD and Wired co-founder Kevin Kelly to explore the 12 “inevitable” tech trends at 2016’s Cannes Lions

PHD Worldwide, part of Omnicom Media Group, joins this year’s lineup of speakers at the Cannes Lions festival of International Creativity and continues its focus on emerging technology through a collaboration with Wired co-founder Kevin Kelly. Kelly, a leading technology thinker and writer, will join PHD’s worldwide strategy director, Mark Holden, to explore the 12 […]

Sun Branding Solutions boosts team with new creative strategy director Guy Douglass

Sun Branding Solutions boosts team with new creative strategy director Guy Douglass

Brand and packaging design expert Sun Branding Solutions has hired Guy Douglass as creative strategy director to strengthen its creative studio in the North. Douglass’ remit covers both brand strategy and client development, harnessing his 20 years of brand and packaging expertise. He will manage the Yorkshire-based creative team, reporting in to Simon Gore, group […]

Marks & Spencer Embrace the Americas in New Summer Campaign

Marks & Spencer Embrace the Americas in New Summer Campaign

Marks & Spencer have launched the latest instalment of their long-standing ‘Adventures in Food’ campaign entitled ‘Adventures in Fiesta’ –  a range entirely inspired by the Americas. This curation of the cuisine of a specific cultural region is an unprecedented move from the luxury food retailers who have ‘explored Peruvian markets, got our hands dirty at the fire […]

Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]

OLIVER release report analysing client/agency relationship

OLIVER release report analysing client/agency relationship

In-house agency specialists OLIVER have released an infographic examining the client/agency relationship. The graphic, which is based on a range of studies, lifts the lid on the agency/client model and how this is adapting. It covers areas such as: Marketers concerns at the speed of change e.g. 76% think marketing has changed more in the past two […]

BMB Launches £1.5m ‘Bare Bear Snack’ Campaign for Pom-Bear

BMB Launches £1.5m ‘Bare Bear Snack’ Campaign for Pom-Bear

BMB agency has launched a fun UK campaign for Pom-Bear that lets parents know the bear-shaped snacks are free from gluten, artificial flavouring or colours – and clothes. The £1.5m campaign positions Pom-Bear as the ultimate innocent snack for kids free from nasty ingredients, and adds humour to the message by bringing the bears to […]