http://www.youtube.com/watch?v=3vJcd2OPkDE Sky has teamed up with Disney Pixar to create a brand new TV ad featuring characters from the popular Disney Pixar’s Toy Story movie franchise to promote its superfast fibre broadband service and celebrate the arrival of the all-new 30-minute Toy Story OF TERROR! TV special, which will premiere in the UK & Ireland […]
https://www.youtube.com/watch?v=W9PYIwPSaj4 Intercontinental Hotels Group (IHG) is launching the first UK television advertisement for Holiday Inn Express to raise awareness of the added value services that differentiate the brand in the crowded mid-priced hotel market. The JWT London ad launches September 9 and highlights three services – the promise to replace items such as toothbrushes if […]
https://www.youtube.com/watch?v=oLFPn4Fq_xs BMW’s first electric car, the BMW i3 is to be promoted through an interactive 360 degree film developed for smartphones and tablet audiences, aiming to offer a virtual test drive of the vehicle. The campaign, created by WCRS, Mustard Films and Tool has been developed to promote the BMW i3, the first model within […]
Thanks to higher TV spending, total U.S. advertising expenditures perked up some in the second quarter from the same period a year ago. Second quarter was up 3.5% to finish the period at $35.8 billion, with total spending over the last six month 2% higher, getting to $68.9 billion. The second quarter of a year […]
Vodafone Ireland has unveiled its latest campaign, created by Grey London, which looks to highlight the value for money and assorted perks of the network’s pay-as-you-go service. Continuing on the theme’s from April’s The Wait ad, the ads look to show teenage situations, such as desperately calling on your friends to help you out of […]
Picture Volvo’s president Claes Nilsson in a cute yellow construction hat, and strange whirring sounds in the background. The camera pans out and there he is, perched on a Volvo truck that has been suspended 20-meters above the water at a port in Gothenburg. If heights make you uncomfortable, Nilsson promises that “You don’t need […]
WPP consultancies The Brand Union and Digit have created a new ‘visual brand identity’ for Vodafone. Vodafone’s existing logo is retained, and a bright red flexible rhombus shape has been added. This anchors to Vodafone’s roundel, and can be used in moving or static forms. Vodafone says the new rhombus positions the company ‘as a […]
A creative use of a banner by Achtung! will see users clicking to try a win a Volkswagen car on September 13. “Bannerbahn,” created for the new Golf GTI, will see a real car racing on the runway of Airport Twente. Online, four popular Dutch websites were painted with the asphalt markings of the runway. […]
LG Chile has promoted the 82-inch Ultra HD TV by convincing unsuspecting job applicants that an asteroid has just hit earth. The stunt appeared in on YouTube earlier this week and has already gathered over two million views. The video shows the LG team setting up the TVs to appear like windows looking out into […]
Yahoo has made the first update to its logo in more than 18 years to reflect the company as a reinvigorated “modern and fresh” brand. The new logo, unveiled on September 5, following a “30 days of change” month-long countdown of proposed designs. In a blog post, Yahoo CEO Marissa Mayer said the Yahoo brand […]