[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/MandS_Food_Valentines_Day_Dine_In_UK_TV_10sec_RKYMSFO531010_02_02_16.mp4[/KGVID] M&S has launched a new campaign to showcase its range of gourmet food and treats for the perfect romantic night in, including delicious steaks, heart-shaped handmade chocolates and pink champagne. The new ‘Adventures in Love’ campaign, created by RKCR/Y&R, encourages viewers to avail of Marks & Spencer’s Valentine’s Day Dine in for […]
Sports drink brand Gatorade has published a YouTube short celebrating the achievement of Super Bowl hero Peyton Manning conceived by TBWA\Chiat\Day LA. Lauding Manning as the ‘Greatest Cowboy’ the 30” piece incorporates a series of snapshots from the field of play showing the Bronco’s star, nicknamed the Sheriff, in action – all set to the […]
Volkswagen’s engaging new advert sees the car manufacturer become a part of the family in their new global campaign that launched recently in the United Kingdom. The new campaign by DDB, which marks the car brand’s departure from their iconic ‘Das Auto’ tagline, sees Volkswagen become the established car of one family, with the car being […]
So the Denver Broncos won the Big Game, but which brand stole the show in February 7’s Super Bowl showdown? Surely by now you have seen a plethora of articles reviewing the various ads aired on the big stage. But here is one with a difference… Comedian and actor T.J. Miller (HBO’s Silicon Valley; Marvel’s Deadpool) reviewed […]
Global brand design consultancy, Elmwood, has teamed up with Chris Boardman MBE to reinvigorate the Olympian’s range of bicycles and accessories. Boardman, which launched in Halfords on 29 January 2016, offers products to suit everyone from first time riders, commuters, extreme cycling hobbyists to semi–pro riders. In a fierce market, with some serious players competing […]
New research has revealed that native advertising – sponsored or branded content that matches the look and feel of publisher websites – is shaping up to be a vital future development for the PR sector and could be the way it gets more budget from its clients. Nine out of ten PR agencies in the […]
Campaign to End Loneliness has appointed creative agency 23red to lead its communications campaign to raise awareness of the issue of loneliness affecting older people in the UK. In November 2015, the Campaign to End Loneliness, a coalition of organisations dedicated to ending chronic loneliness in older age, issued a brief for a creative partner. […]
Creative agency Space has been appointed by Arla, the UK’s largest farmer-owned dairy company, to support the launch and ongoing development of a game-changing concept in the milk aisle: Arla Best of Both (BOB), the country’s first yellow-top milk. Space’s remit covers live brand activation as well as digital and social. Best of Both is […]
Blippar has hired the former Yahoo senior executive Glen Drury to the role of Chief Commercial Officer EMEA, as the visual search and augmented reality company repositions as a digital media platform. Drury is the ex Regional Vice President for Northern Europe at Yahoo and former Vice President of Mobile Advertising at Opera Mediaworks. Drury […]
Kerry Foods-owned Mattessons, and Saatchi & Saatchi London, announced the launch of a new UK-wide campaign that aims to disrupt the status quo of the nation’s snacking habits, and incite a revolt against crisps. The ad stars the ‘Snackarchist’, a geeky, tongue-in-cheek character who embodies the Mattessons rebellious spirit, and breaks all sorts of rules […]
