As the official skincare partner of “Sanremo 2025”, Italy’s most iconic music festival, for the third consecutive year, Veralab is launching an iconic and glamorous campaign across TV, cinema, radio, social media and digital platforms, opening a new chapter in the communication of the beauty industry. The Italian company of skincare, makeup and fragrances Veralab and Dentsu Creative […]
New campaign was created by AMV BBDO and Spark Foundry A new campaign for Currys, the UK’s largest tech retailer, dramatizes the shocked reactions of customers when they discover just how good the retailer’s trade-in deals really are. The scale of their responses leaves consumers in no doubt that it’s easy – and lucrative – […]
AOR Joybyte leads a strategy that makes the brand the centerpiece of comfortable living Levoit, the brand dedicated to creating smart products for cleaner, more comfortable homes has launched its latest digital campaign with the help of more than 100 of today’s most beloved influencers across the lifestyle category. Created in collaboration with marketing agency […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced Ludovic Menard as its new Chief Product Officer (CPO). Menard returns to VIOOH after almost three years, succeeding former CPO Jon Block, who left the business at the end of 2024 after nearly five years in the role. Menard will be […]
Mediaplus Group, Europe’s largest independent media agency, continues its international growth with the appointment of John Wittesaele as COO International Markets. In this newly created role, he will oversee the expansion and optimization of Mediaplus’ global operations, ensuring seamless digital transformation, AI integration, and media standardization across all markets. Driving Global Growth and Innovation With […]
Healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has unveiled its first ever Media Vitals HCP Global research. The new report provides insights into the media preferences of healthcare professionals (HCPs) on a global scale. Insights were gathered from MDDOs including General Practitioners, Cardiologists, Pulmonologists, Hematologists, Neurologists, Oncologists, Obstetricians-Gynecologists and Dermatologists. The survey into […]
Collaboration positions MOBKOI as one of the lowest carbon-intensity media platforms in the advertising industry. MOBKOI, the innovative mobile advertising platform from The Brandtech Group, has partnered with Cedara, the Carbon Intelligence Platform, to amplify its sustainability mission. This collaboration empowers MOBKOI to reinforce its position as a pioneer in sustainable digital advertising by accurately […]
HSBC UK today announced the launch of its new campaign to showcase its enhanced HSBC Premier banking proposition. Everything’s Premier, created by VML UK, is HSBC UK’s most ambitious integrated campaign to date for the UK and highlights how a Premier account transforms everyday banking into an exceptional experience, offering unprecedented access to premium services […]
Leading brand design agency B&B studio hires three new designers, bolstering the agency’s creative expertise across visual identity, packaging design and brand world for consumer brands. Gali Lucas joins B&B studio as Design Director, having held previous roles at Vault 49 and Design Bridge. Ben Fullerton also joins B&B as Design Director, having previously worked […]
Clients Gain Access to Enhanced Digital Strategy and Execution as Beacon Joins Yes& Yes&—a premiere, full-service marketing and advertising agency based in greater Washington, DC, with hubs in Philadelphia and Chicago—announced today the acquisition of Beacon Digital Marketing, a leading digital marketing agency based in New York. This move strengthens Yes&’s ability to deliver world-class digital […]