YOTO UNVEILS NEW GLOBAL BRAND PLATFORM ‘IT’S A LISTENING THING’ CREATED IN PARTNERSHIP WITH AKCELO

YOTO UNVEILS NEW GLOBAL BRAND PLATFORM ‘IT’S A LISTENING THING’ CREATED IN PARTNERSHIP WITH AKCELO

Yoto, the award-winning kids’ audio company, has launched a new global creative platform, ‘It’s a listening thing’ from brand experience and innovation company Akcelo. Created to introduce Yoto to more families around the world, ‘It’s a listening thing’ is inspired by conversations and research with parents across the UK, US and Australia. The research explored […]

National Magazine Day unites publishers, partners and communities to help every child discover the joy of reading

National Magazine Day unites publishers, partners and communities to help every child discover the joy of reading

National Magazine Day takes place today, marking the start of an inspiring, inclusive campaign designed to help every child discover the joy of reading.  In its inaugural year, the initiative has already seen extraordinary momentum, with more than 10,000 families across the UK entering the nationwide schools competition – a clear sign of how strongly […]

Sid Lee Continues to Break the Ordinary, Appointing Perry Tell to Lead US Growth & Innovation

Sid Lee Continues to Break the Ordinary, Appointing Perry Tell to Lead US Growth & Innovation

Sid Lee has appointed Perry Tell as Executive Vice President of US Growth & Innovation based in Los Angeles. With a career spanning more than three decades built on taking chances, changing direction and challenging expectations, Perry brings a fresh perspective as he leads the agency’s US growth strategy and shapes its next chapter in […]

Microsoft Windows and Droga5 capture the swirling momentum of creation to showcase the most advanced Windows laptop ever 

Microsoft Windows and Droga5 capture the swirling momentum of creation to showcase the most advanced Windows laptop ever 

Microsoft Windows Creative Team and Droga5, part of Accenture Song, are celebrating the creators, coders and gamers who can’t stop thinking about their next idea in a new Windows campaign, “What will you do with all this power?” Led by the hero film “Obsession Comes Around,” the work introduces the most advanced Windows laptops ever, […]

MarComm’ Star Parade: Meet Megan Duong

MarComm’ Star Parade: Meet Megan Duong

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Megan Duong, co-founder and CEO of Plot is precisely that. Q) Give us a brief insight into your career so far? I built my career in social. I worked at Gap and Apple, […]

AI HAS MADE ANSWERS EASIER. BUT CONSUMERS STILL WANT SOMETHING AI CAN’T GIVE THEM

AI HAS MADE ANSWERS EASIER. BUT CONSUMERS STILL WANT SOMETHING AI CAN’T GIVE THEM

SearchPulse finds 51.9% of Reddit users say the platform provides information from “real people” – raising questions about the value of human experience as AI search grows AI is making it easier than ever for consumers to find an answer. But new research from the performance marketing agency Reflect Digital highlights a potential shift in […]

Buddy Creative evokes heritage and tradition with new identity for The Authentic Bread Company

Buddy Creative evokes heritage and tradition with new identity for The Authentic Bread Company

The Authentic Bread Company is a proper bread maker, inspired by family holidays in France. No ultra-processing or shortcuts, it’s baking as it should be; natural, hand-made and delicious. Growing steadily since the 1990s supplying many of the UK’s most respected businesses, they now appeal directly to consumers as a brand in its own right. […]

PA goes back to the future with a rebrand built on trust

PA goes back to the future with a rebrand built on trust

In a reaffirmation of its long-held reputation for trusted journalism built on speed, accuracy and impartiality, PA Media today (Tuesday 13 October) revives its traditional name and becomes the Press Association once again. The branding builds on the business’s 158-year heritage as the UK and Ireland’s national news agency by looking to the future, combining […]