Founder Craig Crawford challenges CMOs and brand leaders to reconsider the role scale plays in their agency partnerships. Black Noise®, the independent creative agency founded by veteran creative leader Craig Crawford, is going public with a paid trade-press campaign that exposes a bloated holding-company business model. The campaign points to a growing field of small, […]
Forum to feature emerging consumer research aimed at real-world questions facing marketing practitioners. Doe-Anderson, an independent full-service agency with offices in Louisville, Kentucky, and Columbus, Ohio, will co-host the annual CLIK Conference on Consumer Research with the University of Louisville’s College of Business. Now in its eighth year, the conference brings together academic researchers and […]
The platform is brought to life with Freshpet’s new ‘Kitchen Conversations’ advertising campaign, which aims to capture the intimate, emotional bond between pets and their people Freshpet, Inc (Nasdaq: FRPT), the first-to-market leader in fresh pet food, today announced “Better Food for Your Better Half,” a long-term brand platform designed to reflect the evolving bond […]
Hertz introduces first-ever “car connoisseur” in new national campaign created in partnership with AOR Preacher When people think about renting a car, they may picture something basic or well used — simply a way to get from point A to point B. With Hertz, the experience goes beyond the expected, giving customers access to newer […]
McCann’s “Il Fresco di Peroni” offers up the world’s first beer-serving fresco Peroni Nastro Azzurro have created a new London landmark in the heart of Covent Garden with the launch of Il Fresco di Peroni, the world’s first artwork that pours you a beer. Delivering Italian style with a twist, the campaign from McCann offers up an Italian […]
McCANN’s campaign returns to Admouth to encourage travellers to embrace life’s adventures Admiral’s “Ready for Anything” campaign deliberately flips category norms to remove the worry and put the spotlight on the best parts of travel – anticipation, excitement and discovery. Created in collaboration with McCANN Bristol, the spot builds on the brand’s long-running Admouth platform […]
McCann’s campaign takes on supermarket schemes to showcase Aldi’s loyalty to customers Aldi’s latest campaign goes after supermarket loyalty schemes to remind shoppers that low prices should be enjoyed by everyone. Not just those with a loyalty app or card. The creative from McCann Manchester shows shoppers that with Aldi you don’t need to sign […]
CHERY UK and TEAM LEWIS launch multichannel campaign with Sir Mo Farah CBE, showcasing performance, endurance, and innovation Global marketing agency TEAM LEWIS has devised a new campaign for CHERY UK, partnering one of the UK’s fastest growing car brands with Sir Mo Farah CBE – one of the world’s most celebrated athletes. Sir Mo […]
Splendid Communications has been appointed as Cadbury Ice Cream social media agency, working on a retained basis following a competitive pitch process. Splendid will be responsible for the brand’s day‑to‑day social strategy and always-on content delivery for Instagram and TikTok. The approach will blend brand storytelling, social-first initiatives and reactive moments to build momentum beyond seasonal peaks. This […]
The award-winning agency designed the identity to cut through complexity and help people better understand the realities of domestic abuse Award-winning London-based branding agency WMH&I has crafted a new brand identity for Surrey Domestic Abuse Partnership (SDAP), which brings together four independent charities to support survivors of domestic abuse across Surrey. SDAP is one of […]