Agency is victorious following a competitive pitch against three other undisclosed agencies Major Chinese carmaker OMODA has appointed independent creative studio Who Wot Why as its first creative agency of record in the UK. Who Wot Why will be charged with helping to launch the brand in the UK, following OMODA’s recent introduction of its […]
We Are Social has been appointed by Carlsberg Group as its global social media agency of record. We Are Social’s UK office won a competitive pitch to secure the work, and will now collaborate with Carlsberg Group across strategy and creative campaign development, as well as social-first content production through We Are Social Studios. The agency’s […]
New leader to take agency into next chapter of growth Saatchi & Saatchi has appointed Claire Hollands as its new CEO. Hollands joins from MullenLowe, where she held the same role. She will report to Charlie Rudd, CEO of Publicis Groupe UK‘s creative practice. With a career spanning more than two decades, Hollands joined MullenLowe […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner Cedara, the Carbon Intelligence Platform and a supporter of Ad Net Zero, the 2023 calculations […]
Tea India is launching its first ever ad campaign today, focusing on its Masala Chai flavour, and promising audiences ‘A Sip of Optimism’ to transform an ordinary tea break into a moment of optimism. ‘A Sip of Optimism’ has been created by Quiet Storm, which was appointed to the Tea India account in October without […]
This Christmas, Post Office is helping the nation tackle the festive season with a heartwarming new campaign created by krow Group. Featuring meticulously crafted CGI characters based on real-life Postmasters, the campaign celebrates the dedicated individuals who help keep Christmas running smoothly across the UK. Christmas can often bring a surge of life admin, from […]
From 4th November, Hovis® will launch an exclusive ‘win a family holiday’ competition across its popular Best of Both® loaves (£1.35, 800g) to celebrate its partnership with Locksmith Animation. The limited-edition designs will feature on 4.3 million packs in retailers nationwide as the competition ties in with Netflix’s upcoming hilarious and heart-warming animated film That Christmas. An engaging shopper competition, […]
Holidays Are Coming! The magic of the holiday season is set to sparkle even brighter as the eagerly anticipated annual Coca-Cola Christmas Truck Tour is back, bringing the magic of the season to towns and cities across Great Britain. Bringing friends and family together to enjoy a magical moment of festive fun, the loved tour […]
Today, Waitrose has unveiled the first instalment of its Christmas advert – Sweet Suspicion, A Waitrose Mystery – to support the start of the retailer’s Christmas campaign. A festive cliffhanger; the ‘whodunnit’ Christmas ad features an all-star cast and – for the first time – is a two-parter, concluding in the coming weeks. A stellar […]
The partnership will enable advertisers to deduplicate Barb data and impression-level digital data to discover incremental reach opportunities for and improve the effectiveness of their CTV campaigns Audience Store, a premier international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a leading provider of audience measurement solutions, to bolster incremental […]