Creative highlights how the world stops when the football starts Online betting and gambling company Betway has released its latest campaign, as World Cup mania builds across the UK. Created by McCANN in Manchester, the new campaign aims to drive awareness, consideration and usage of the Betway platform during football’s biggest cultural moment runs across TV, OLV […]
Crossfire Hurricane, the Rolling Stones’ premium rum launching globally this month with Kite Drinks in collaboration with Universal Music Group and global rum authority Ian Burrell, arrives with a complete brand reconstruction delivered by Fred & Farid New York. The agency was responsible for the brand positioning, the visual identity, the print poster campaign, the […]
The History of Advertising Trust (HAT), custodian of the world’s largest archive of UK advertising, turns 50 this year – marking a significant milestone in the history of the British advertising industry. Founded in 1976, HAT has spent half a century collecting, preserving and cataloguing the creative output of an entire industry: over 10 million […]
The Corner has launched its latest campaign for MOSS, introducing the Summer 2026 collection under the creative campaign ‘Bring Back Stories’. Building on the platform of ‘Men of Style + Substance’, introduced last year, the new work takes the MOSS man into a more story-led, emotional territory. At the heart of the campaign is MOSS’ […]
New KOMMO® dual-task training method connects cognitive and physical exercises to support people living with multiple sclerosis Multiple sclerosis (MS) is one of the most common causes of neurological disability in young adults, and its prevalence is rising worldwide. As people live longer with MS, demand for effective, accessible neurorehabilitation continues to grow, yet many […]
Three Devices That Mix Luxury Jewelry With a Customized AI Experience Serve as Proof of Concept for Delegate Thinking, the Agency’s Concept for the Future of Luxury AI SpecialGuestX, a creative technology agency built to reinvent stories of brand innovation through AI, data, robotics and automation, has unveiled a startling and unparalleled collection of three […]
Microsoft and Droga5, part of Accenture Song, are blurring the line between study and play in a new Windows campaign for college students, led by the hero film “Doppelmode.” Built around the idea “Two Worlds. One Machine.” The work brings to life how today’s students can seamlessly move between productivity and play on a Windows […]
Vault49, the independent brand and innovation agency, has appointed Ami Werner as Senior Strategy Director, strengthening the agency’s growing strategy capability. Werner joins from Bulletproof New York, where she most recently served as Head of Strategy. With more than two decades of experience across brand strategy, innovation, and consumer insight, she has partnered with global […]
Cowry will help organisations become more behaviourally intelligent by designing AI-centric capabilities including agentic AI research moderators, generative behavioural toolkits, and AI systems trained using behaviourally optimised conversational data VCCP company Cowry, one of the world’s leading behavioural science consultancies, has announced a major rebrand as it repositions itself as a next-gen behavioural intelligence consultancy, putting AI and […]
BBH Studios has promoted Sophie FitzGerald to the new role of Head of Black Sheep Studios, its award-winning live action and photography production arm. The move sees her take on responsibility for overseeing all productions that come through Black Sheep Studio’s doors. FitzGerald has been Executive Producer at Black Sheep since 2022. Since then, she’s […]