Behaviour change marketing and branding agency Argus has named Dana Anderson as Head of Accounts, CEO Caitlin Dodge announced. As Head of Accounts, Anderson leads the implementation of integrated campaigns and branding efforts, specialising in public sector, nonprofit, and mission-driven organisations. A nine-year veteran of Argus, Anderson has also held roles at Zeta Global, eBay […]
Plant-based food brand Gosh! has launched a cross-platform ad campaign celebrating its unapologetic, cult-like devotion to vegetables. Created by Insiders, Mad About Veg is a new brand platform that is being unveiled across, CTV, OOH, YouTube and social today. Media was handled by JAA Media. Rather than aiming to convert meat eaters, or focusing on dietary choices, […]
Leading brand design consultancy Lewis Moberly announces the appointment of Daniel Sherrard as Head of Strategy. Sherrard joins Lewis Moberly from Landor, bringing a fluency spanning both advertising and brand design, having worked on some of the world’s best-known and most loved consumer brands. Over the course of his career, Daniel has worked with leading global businesses including P&G, Unilever, Nestlé, […]
Over 170 Argos delivery vans get a patriotic makeover to rally support for the nation and highlight same-day delivery services. Argos has unveiled a nationwide campaign celebrating the return of this summer’s major football action, transforming its iconic delivery fleet into a moving show of support for fans across the country. Starting June 19th, over […]
AI will play a key part in the future retail media landscape, says a new guide from Particular Audience – but it warns LLMs will take control if retailers don’t AI will inevitably reshape the commerce media supply chain, with the potential of enormous benefits for advertisers, retailers and consumers. But retailers have only a […]
Gain Theory’s latest global study of Fortune 500 CMOs reveals that nearly half (49%) cannot confidently justify creative spend to the C-suite, and only 36% apply the same rigor to measuring creative as media. Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report ‘Creative Effectiveness Decoded: The Global CMO Survey,’ a […]
Today, the leader in TV and video market intelligence, Glance, announced the launch of its annual ‘One TV Year in the World Edition’ report, bringing together live TV, broadcast video-on-demand (BVOD) and streaming platform audience viewing figures from across more than 100 territories worldwide. 2025 TV highlights Offering a holistic view of TV consumption trends […]
The hot dog maker releases a line of colonial products to celebrate America’s 250th birthday. Kayem Foods, makers of Kayem Hot Dogs and the renowned Fenway Franks, has extended their campaign celebrating America’s 250th birthday with the release of “Declaration Dogs” — a line of revolutionary, hotdog-centric products designed to maximize the enjoyment of cased meats […]
Trustpilot, the world’s largest open customer feedback platform, announces that it has become a key product partner for reviews within Shopify, deepening its role within one of the world’s largest providers of essential internet infrastructure for commerce. The partnership comes as trusted third-party feedback plays an increasingly important role in online shopping. As AI continues to […]
Tango’s new campaign dips into 90s nostalgia with the aim of resonating with Gen Z Soft drink brand Tango, owned by Carlsberg Britvic, launches a new brand platform and campaign ‘Wrecking Ball of Tang’. The campaign, by creative agency of record VCCP, spotlights the intense hit of tang that characterises the intense taste and flavour experience […]