Envato Just Put “Creative Flow” to the Test in NYC—Here’s What Happened

Envato Just Put “Creative Flow” to the Test in NYC—Here’s What Happened

Envato has partnered with artist Max Kolo to put creative flow to the ultimate test: creating marketing material for Gladiators NYC in a single day while working from the middle of a live armored combat event in Central Park. The activation translates Envato’s “Creative Flow Activated” campaign into a live experience, building on their digital activity […]

HUMANAUT LAUNCHES EYE-POPPING OOH CAMPAIGN FOR BOOKSY

HUMANAUT LAUNCHES EYE-POPPING OOH CAMPAIGN FOR BOOKSY

Guerrilla-Style Campaign Squarely Aimed at Dallas-Fort Worth Beauty and Wellness Professionals Humanaut, the independent creative agency and production company based in Chattanooga, is launching a provocative and guerrilla-style OOH campaign in the greater Dallas-Fort Worth market for Booksy, a leading online scheduling and marketplace platform for local beauty, wellness and health providers. Humanaut won the Booksy […]

M+C Saatchi Sport & Entertainment Appointed as Global PR Agency for Boss and Hugo

M+C Saatchi Sport & Entertainment Appointed as Global PR Agency for Boss and Hugo

M+C Saatchi Sport & Entertainment appointed as global PR agency of record for HUGO BOSS’s brands BOSS and HUGO.  The engagement will see M+C Saatchi Sport & Entertainment support the company’s brand communications team both globally, leveraging their expertise to help define overarching brand communications directives, as well as across key markets including the UK, US and […]

With Westminster’s revolving door, Quilter backs financial stability

With Westminster’s revolving door, Quilter backs financial stability

At a time when political uncertainty continues to dominate headlines, Quilter has launched a timely new extension of its “Money Needs a Plan” platform. Created in partnership with creative agency Joint, ‘Revolving Door’ reflects the pace of change in Westminster as a reminder of the value of stability and long-term financial planning during uncertain times. […]

Zespri partners with VCCP to develop and launch Grown for Good, its new global brand platform

Zespri partners with VCCP to develop and launch Grown for Good, its new global brand platform

Zespri, the world’s leading marketer of kiwifruit, has today announced the appointment of international creative network, VCCP to develop and launch its new global brand platform, Grown for Good, following a rigorous selection process. Zespri International Limited is the largest marketer of kiwifruit in the world, selling a record 248.1 million trays of kiwifruit in the 2025/26 […]

Brand Awareness Proven to Drive Share of Search, New Google and Tracksuit Study Finds

Brand Awareness Proven to Drive Share of Search, New Google and Tracksuit Study Finds

New study shows early brand investment increases Share of Search, a leading indicator of future market share  Brand investment is one of the hardest things to defend in a budget meeting. Google and Tracksuit have released new research to change that, showing a clear link between brand awareness and Share of Search, reinforcing the value of early, long-term brand […]

IDHL appoints Dan Paget as COO to accelerate next phase of growth

IDHL appoints Dan Paget as COO to accelerate next phase of growth

UK and US digital marketing specialist IDHL has appointed Dan Paget as Chief Operating Officer (COO), as the business accelerates its growth plans and prepares to scale. In his new role, Dan will focus on bringing IDHL’s capabilities closer together through a more unified operating model, stronger cross-agency collaboration and the continued integration of recent acquisitions. With […]

Lexus and AKQA launch The Summers We Keep, the third chapter in their storytelling partnership

Lexus and AKQA launch The Summers We Keep, the third chapter in their storytelling partnership

The new film demonstrates how predictive cultural intelligence, advanced AI-driven pipelines and human craftsmanship can work together to shape the future of impactful storytelling Lexus and AKQA unveiled The Summers We Keep, the third film in their creative partnership built on innovation, craftsmanship and compelling storytelling. Created for Lexus’ digital and owned channels and designed for […]