Macmillan Cancer Support has today announced the appointment of VCCP as its strategic brand and creative partner, following a competitive pitch process. With the number of people living with cancer in the UK at a record high – 3.5 million – and still rising, the need for cancer support is growing. To ensure Macmillan remains […]
New brand campaign highlights BT Broadband’s leadership in advanced threat protection, helping British households stay safer from scams and other online threats BT today launches its first major brand campaign since the brand relaunched in May with ‘Behind Brilliant Things’. Created by Uncommon, with media planned by WPP Media’s OpenConnect, the campaign will run across […]
Boston agency embraces the wonderfully weird collisions that make America’s only multi-state fair unlike anything else Where else can you see a more than 600-pound butter sculpture, eat a deep-fried calzone, enjoy a majestic horse show, compete in a quilting competition and then buy a new hot tub? We can only think of one place: […]
Hummingbird, the AI platform built by UK agency Nest Commerce with the backing of a TikTok technology grant, launches on TikTok on 23 September. TikTok and Nest Commerce have announced a partnership to launch Hummingbird, Nest’s AI creative and performance platform, on TikTok. TikTok provided Nest with a technology grant to help develop Hummingbird for the platform. The […]
Creative Audit, used by brands including Boots, links creative signals with campaign outcomes to identify what drives results and inform future creative DAIVID, the intelligence engine for creative and media, today launched a new solution that analyses thousands of ads at once, connecting creative signals with campaign outcomes to show which elements drive stronger results […]
New AI-powered technology analyses social video to help brands discover and deeply vet creators based on their actual content, behaviours and brand affinities. Plot, the video intelligence platform built to analyse social videos without any brand tagging required, today announced their latest product Creator Intelligence, an AI-powered solution for influencer and community teams to source […]
New integrated campaign brings skincare culture to the bathroom as Andrex launches the UK’s first clinically proven toilet tissue to help protect intimate skin. Campaign marks the latest evolution of the Andrex ‘Get Comfortable’ platform, spanning social, earned, influencer, paid media, retail and experiential. We Are Social leads the creative and social strategy, collaborating with […]
Global vision solutions company Hanwha Vision teamed up with Cheil to test its AI-enabled cameras and software on a film set while shooting a commercial, starring Hollywood actress Amanda Seyfried. To establish how Hanwha Vision’s AI vision solutions can serve a variety of businesses and industries, Cheil turned the conventional commercial production into a demonstration. […]
Maynards Bassetts has partnered with IX, Immediate’s in-house experiential agency, to launch The Juiciest Summer, a live activation which took place in Blackpool, alongside the creation of social-first video content. The activation built on Maynards Bassetts’ established ‘Set The Juice Loose’ platform, taking it out of the sweet cupboard and into one of the biggest moments […]
F&F and BBH London unveil ‘‘Whatever You’re Dealt’, a new multi-channel campaign that borrows the cultural currency of tarot to capture the idea that, whatever is thrown at you, F&F has the clothes for it. With autumn the year’s most notoriously unpredictable month, F&F’s AW ‘26 campaign leans into the season by channelling one of […]