Speedo, has partnered with independent creative agency MIRIMAR to create “Go Full Speedo,” a global campaign that will serve as a relaunch for the swimwear brand during an Olympic year. The objective is to reclaim the Aussie brand’s heritage and status as a global icon.Go Full Speedo is a rallying cry for swimmers worldwide. It’s a […]
Independent New York-based media agency now represents one of the nation’s fastest growing pizza brands Marco’s Pizza, one of the nation’s fastest-growing pizza brands, recently named Noble People as its media agency of record. Noble People is responsible for all media buying, planning and strategy for the brand across national and regional marketing initiatives. Marco’s […]
Immediate, home to trusted brands people love, and Alpen, the iconic healthy cereal brand, today announce a new multi-platform partnership designed to reconnect consumers with Alpen’s core values: delicious taste, the best natural ingredients, and health benefits. The centerpiece of the campaign is a media first bespoke competition offering one lucky winner a dream garden makeover worth £25,000 […]
The brand’s initiative is an unprecedented project on the audio platform and replaces the traditional advertising format Those who don’t subscribe to the premium version of Spotify knows that the ads can ruin the vibe of their favorite playlists. But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs […]
Spanish hypercar brand Hispano Suiza has appointed global experiential agency Collaborate to create real life activation at the Goodwood Festival of Speed 2024. The activation is part of a global strategy to unveil the hotly anticipated Hispano Suiza Carmen Sagrera. The Carmen Sagrera is the third model in the company’s range of hyperlux, electric hypercars –the Goodwood dynamic launch marks Hispano Suiza’s 120th anniversary. Collaborate has landed the business in a three-way competitive pitch. The […]
Barclaycard today (2 May 2024) announced that it has renewed its entertainment partnership with Global, the Media & Entertainment Group, to sponsor the biggest live events in Global’s portfolio for five more years. This builds on an already successful three-year partnership between Barclaycard and Global. Barclaycard will continue as headline partner of Capital’s Summertime Ball […]
Weber Shandwick, the earned-first global communications agency, has appointed Yan Elliott to the role of Chief Creative Officer to bolster the agency’s overall creative vision and execution. Elliott’s appointment underscores the commitment to broaden the creative initiatives within the agency as part of an ambitious growth agenda. He has served as the interim lead since […]
Metagenics, the world renowned science-based vitamin and supplement company, proudly announces its strategic partnership with Jellyfish, the integrated global digital marketing business entrusted with overseeing its global media strategy. After an extensive pitch process, Metagenics selected Jellyfish for their expertise across media, creative, data and technology. Leveraging their suite of proprietary technology, Jellyfish’s scope is […]
Award-winning VML, /prompt and Lippe Taylor executive brings two decades of experience unlocking growth through innovation. Craig Elimeliah has been appointed Chief Creative Officer at Code and Theory. Elimeliah is a highly decorated creative leader with a proven track record of success guiding multidisciplinary teams to tackle complex challenges through technology, creativity and innovation. Elimeliah joins Code […]
Today, Practice Plus Group, one of the country’s largest independent providers of NHS services, debuts its first TV campaign for its self-pay surgery brand, Wellsoon. “Back to your Best” is a 30-second spot created by BC2, Bountiful Cow’s brand consultancy and the groups in-house creative shop Supernova, with ECD Barnaby Girling, Agile Films, and illustration […]