BBH London has appointed Giulia Ferrarezi as Creative Director. Giulia joins BBH from DAVID Madrid, where she established herself as a highly decorated creative; in 2025, she was named as one of Ad Age’s Gen Zers to Watch in marketing and advertising. Ferrarezi was also selected for the prestigious See It Be It programme at the Cannes Lions Festival […]
Pringles, one of the world’s most iconic snack brands, is launching a new exciting European brand platform, “Pass the Pringles”. Rolling out today across 14 markets, the integrated campaign centres on creating playful connections sparked by passing a tube of Pringles, reflecting the real-world insight that people don’t just enjoy Pringles – they enjoy sharing […]
‘Good Plan, Zonneplan’ campaign created by ACE Amsterdam and directed by Angelo Cerisara through HAMLET takes consumer from chaos to control The Dutch energy landscape is dominated by complexity and unpredictability, with most suppliers charging fees when consumers feed excess solar electricity generated by their environmentally conscious solar panels back into the grid. The system creates […]
Leeds-based digital marketing specialists, The Marketing Optimist has kicked off 2026 on a high after appointing a key new team member and seeing steady growth predicted for the remainder of the year, following successfully securing a trio of big client wins at the start of Q1 – including a large, revived campaign for North Yorkshire […]
What if, eight years from now, nothing made sense anymore? Citroën and its agency BETC Paris unveil a satirical new film, “2034 ELECTION”. The 55-second spot imagines the world in 2034 where societal and technological upheavals have become the new normal, and even presidential elections have gone off the rails. The film opens with a […]
As the digital landscape shifts from traditional search engines to AI-driven discovery, performance media agency ROAST has announced the launch of its proprietary ChatGPT App Tracker. The tool is designed to help brands navigate the expanding ecosystem of OpenAI’s GPT App Store, providing transparency and competitive intelligence in a space that is multiplying in new […]
Coca‑Cola® is bringing a fresh approach to cultural marketing with a multi‑market Lunar New Year (LNY)/Tet 2026 campaign that blends regional consistency with deep local relevance across Vietnam, Singapore, and Malaysia. This year’s Lunar New Year campaign successfully carries a single cohesive festive design used across the region, while co-created with local market teams to give […]
impact.com has released its 2025 Industry Benchmark Report, analysing performance data from more than 2,300 US retail brands. The findings reveal a clear shift in consumer behaviour: shoppers are researching more than ever before, converting less frequently, and spending more when they do complete a purchase. The data shows clicks increased 2% year on year, while transactions […]
Nest Commerce, the tech-powered performance marketing and creative agency, and Urban Outfitters, the leading global lifestyle brand, have announced a new strategic partnership focused on accelerating performance and scaling creator content across five key European markets. The collaboration sees Nest Commerce take on the management of Urban Outfitters‘ full-funnel Paid Social strategy and delivery across […]
With 65% of buyers now relying on AI answers for vendor shortlisting, Surfacd helps B2B brands see where they appear in AI search and which levers to pull to strengthen that visibility Strategic marketing and communications agency, Clarity Global, today announced the launch of Surfacd, a proprietary AI visibility monitoring tool that helps B2B brands track, benchmark […]