Leaders from LA’s advertising production community—including bidders, agency producers, freelance line producers, and production & post-production company leads—recently gathered at Deutsch for the second Bid for LA roundtable. The event brought together voices from across the commercial production landscape to surface the real-world pressures behind how advertising work is awarded—and what it takes to win a bid in Los […]
Playful work from Humanaut highlights a brand’s unique commitment to men’s sun care The modern man may spend a great deal of time inside soaking up an abundance of blue light, but Oars + Alps, the only men’s skincare brand investing significantly in sun care, understands that true happiness awaits us outside in the sun. With […]
Caitlynn’s Eight Oh Two journey began in the spring of 2017 as a digital marketing intern. Since then, she’s climbed nearly every rung of the paid search ladder—from specialist to analyst, senior analyst to manager, then lead. Now, she takes the helm as Director, overseeing a team of nearly a dozen PPC (pay-per-click) professionals and shaping the future of […]
J Sainsbury plc’s (Sainsbury’s) loyalty, insights and retail media business, Nectar360, has announced the upcoming launch of a new unified retail media platform: Nectar360 Pollen. Designed to solve for the industry’s biggest pain points and to support Nectar360’s mission to create valuable relationships between customers and their favourite brands. Built in-house by Sainsbury’s and Nectar360 and co-created […]
Checkatrade, the UK’s leading home improvement platform, has launched a refreshed brand and will go live with a new advertising campaign next week, led by a high-impact television advert and supported by a refreshed media and creative strategy. The evolved brand, created by Re Design, part of M+C Saatchi Consulting, went live last month, and the […]
In the face of rising inflation and economic uncertainty, Americans are still prioritizing travel, but with a newfound sense of financial caution and strategic timing. According to TravelBoom’s latest 2025 Booking Trends Study, 74.5% of U.S. respondents plan to take a vacation this summer, and an additional 17.5% are considering it—signaling strong travel demand that remains tethered […]
Vexan Fishing, a family-owned manufacturer of top-performing fishing rods, lures and outdoor gear trusted by anglers, today announced that it has appointed TBA Outdoors as a marketing partner. The scope of work spans paid social, paid search and social and influencer marketing. TBA Outdoors is an outdoor lifestyle marketing firm that is part of TBA Worldwide. The […]
THE INVESTOR INDEX 2025: NEW RESEARCH Now in its sixth year, the Investor Index, is an annual in-depth survey of investor behaviours conducted among 1100 UK adults (18+) with a minimum of £10,000 invested. Conducted jointly by London-based communications agency AML Group and The Nursery Research & Planning, the study has established itself as a rigorous barometer of investor practices based […]
Study introduces three-part model linking brand loyalty to long-term business growth A groundbreaking new report from global integrated creative agency VCCP, in partnership with the Data and Marketing Association UK (DMA), reveals that loyalty and CRM programmes – when integrated with broader brand communications – can deliver substantial business value across both short- and long-term horizons. Titled The […]
With a proven track record of driving multimillion-dollar growth, Liz Murnin brings deep experience aligning strategy with measurable business outcomes VSA Partners, a leading strategy and creative agency, today announced the appointment of Liz Murnin as Associate Partner, Strategic Growth, signifying its investment in strategic business development and long-term agency transformation. With more than two decades of […]
