The Gate & MSQ Studios have appointed Sonny Botero as first Executive Producer on the back of strong growth. Botero will report to CCO Lucas Peon and will be responsible for elevating the work and for growing production capabilities across the agency and the group. Formerly a Senior Producer at Wunderman Thompson, Botero led the production […]
In its first work for leading nutritional supplement brand Solgar, Saatchi & Saatchi has launched Golden Lights, a cross-city OOH campaign transforming 12 digital billboards across the UK with S.A.D lamp-inspired, light-led creative as darkness falls on the bluest day of the year, Blue Monday (16th January). The work, which won funding at the Ocean […]
Markus Noder, Serviceplan International Managing Director and Partner, is taking on a dual role within the Serviceplan Group. As well as continuing with his current position, Noder will also act as spokesperson and Managing Director of the Serviceplan agencies, a role he takes on from the late Vincent Schmidlin, a highly regarded colleague of Serviceplan […]
Clarion Communications has unveiled findings of its very own convenience retailer report including the emergence of the ‘c-fluencers’, the rise of LinkedIn usage and how traditional trade media is still a key source of information for 84% of retailers. Clarion’s Managing Partner & Head of Growth, Lynn Louca comments: “We wanted to explore what insight […]
Hakuhodo Inc., an integrated marketing and innovation company, is pleased to announce that it has acquired a majority stake in Indian independent brand agency group MA&TH Entertainment Network Private Limited (headquartered in Mumbai and led by CEO Amit Chandrra), and has made it a consolidated subsidiary. MA&TH is a brand agency group mainly serving clients […]
Founded in 2015, as a newsletter to family and friends, Scott’s Cheap Flights now has a membership of over 2 million people. Having grown to encompass a website, search engine, newsletter and soon-to-launch app, they help members find more value when they travel by approaching booking differently. Today, with a team of over 60, the […]
Ai is the word du jour, the topic of the moment. Everyone is talking about Ai and its capability. Thanks to the next generation Chatbot GPT and DALL-E platforms, industry leaders, tech leaders, celebrities and news channels all over the world are discussing the hottest topic about how Ai can replace human creativity. This moment […]
Plum, the smart money app, today reveals its new ‘money motivated’ positioning with a TV spot and digital campaign created by Founders Makers. The new campaign communicates Plum’s holistic offering to help people save more and build their wealth, during a time when managing finances is arguably more important than ever. The UK public has […]
An integrated campaign across TV, Radio, Digital, Social Print and OOH was created by Creature London with film directed by Em Cole through 1stAveMachine. It also launches Woodland Trust’s new brand positioning and visual identity, also created by Creature London The TV advert is narrated by British Actor Tom Hollander, known for his roles in […]
This winter SKYN is launching a worldwide brand campaign, created by Sid Lee Paris, to once again encourage consumers to enjoy the endless exploration of pleasure. And this time SKYN chose to play with a trend that tends to put an end to exploration: censorship. A censorship that constrains more and more brands and opinion […]